I was glad to see that my Chromecast device arrived today. After waiting a few weeks for them to be in stock, mine has finally arrived. I’ll go into the details of what’s included in the package and how to set it up in another post, but first I want to share some information that it took me a while to figure out to get it up and running. After I had set up my device and the app on my phone, I wanted to set it up in Chrome so that I could cast from my computer, as well. I went to the Chrome Web Store to look for the Chromecast app, but when I typed Chromecast in the search bar, there were no results found. I searched through Google help and kept getting sent to the setup page, which I didn’t need because I had already set up the device with my phone.
I started using a MacBook Pro a few months ago and haven’t had many issues with the transition. I’m finally getting used to the differences in how the operating system works and all the differences that you find out about as you go. Overall, it has been a good experience with the exception of all of the problems I have had with fonts. I have a font manager installed with way too many fonts and so I’ve been trying to pare them down to something more usable, but keep running into issues.
The first issue I had was with the Arial font. It was installed, but not active (or something like that) and so sites using the Arial font ended up showing a serif font instead. As a web developer, it was a little frustrating, but wasn’t a great hindrance to browsing or productivity, however. After playing with the font manager for a while, I finally got Arial to show up.
The wide skyscraper is another ad unit that has taken over as one of the most prevalent ad units visible throughout The Internet. This ad size is recommended by all of the major ad networks, including Google AdSense, Microsoft Advertising and the IAB (Interactive Advertising Bureau). Unlike most of the square ad units, the skyscraper is designed for very specific locations, as it is very tall and thin, although not as thin as its predecessor, the 120 x 600 – Skyscraper. The skyscraper is very useful for small columns, or rails, on your site, under menus, categories, tags or other, similar list-type content.
Because of this, the 160 x 600 – Wide Skyscraper has become harder to find, as wider screen have allowed the navigation columns to expand to 250 or 300 pixels, accommodating the larger square ad units. However, a lot of properties are starting to put the Wide skyscraper next to a list or menu in the wider columns that are now found in most modern layouts.
This is the first of a series of posts on Google AdSense ad sizes. The main reason I’m doing this is for my own reference. There won’t necessarily be any great insight or advice on how to use these ads. It is mainly a test environment so I can see all of the current AdSense options in action. It will also compare Google AdSense ad sizes to standard agency ad unit sizes.
Four Recommended Ad Sizes
AdSense has four main recommended AdSense ad unit sizes, which are the following:
- 300 x 250 – Medium Rectangle
- 336 x 280 – Large Rectangle
- 728 x 90 – Leaderboard
- 160 x 600 – Wide Skyscraper