Ultimate Engagement: Data Driven Email Tactics
by Jed Williams, Vendasta

We can leverage data to…

1. Pinpoint businesses when they are “Ready to Buy”
2. Contact them as close as possible to that moment
3. Offer pertinent solutions at the right price and service model.
4. Manage pipelines more effectively; Improve sales efficiency

Marketing Automatcion

• actual business data
• targeted email campaigns
• evergreen marketing
• real-time tracking

Marketing Automation Struggles

• 70% of marketers are unhappy with their current marketing automation platform

Know your stakeholders

• sales manager
  • needs: pipeline management & robust analytics
    • lead tracking & performance
    • easily provision, sell, fulfill
    • marketing after the sale
• sales rep
  • needs: smart, persistent campaigns & real-time alerts
• Business owner
  • needs: vendor declutter, education, fulfillment
    • prescriptive content
    • targeted solutions
    • agency of record

Reputation & Presence Data = Foundational

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