In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo
Icebreaker: How you hold your drink reveals your personality.
2009 study established 8 personality types based on how you hold your drink in a bar.
How Lenovo Transformed their brand
- What is driving change?
- What are the new rules?
- How do we leverage the new model?
Macro Change Agents
- Online traffic is accelerating
- 560% growth in adoption since 2000
- Moving to massively online platforms
- Khan Academy
- Code Academy
- Social / Digital driving the network effect
- Social media reaches 82% of the world and uses 19% of total time spent online
- Marketing Model has changed
- Data is creating opportunities
- By 2020, the digital universe will grow by a factor of 300
- From now until 2020, the digital universe will double every two years