Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups
Research from the Stansfo
rd Persuasive Tech Lab
D – dopamine
Why do we need a UX Design / Motivational framework?
- Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
- Mental Notes – ways to bring psychology to web design.
- Influence: The Psycology of Persuation
- Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?
Why do these tactics work? What are we changing?
Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model
What causes behavior? (What needs to come together in order for behavior to occur?
3 things need to coincide for behavior to occur