Digital Transformation or Extinction
My notes from the Opening Keynote at ClickZ Live Chicago 2015
by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated
Why is change so hard? We love normal.
Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more.
We accept average. On average a banner ad click-through rate now is .1% to .2%. We celebrate a .25% click-through rate because it’s above average, but who wants to be average? The majority of the world has accepted the current numbers. It’s safe.
Don’t be afraid to fail. Be afraid to win. “Because we’ve always done it that way.” The people who have always done it that way, usually aren’t around anymore.
Newspapers, radio and TV have had to change to be relevant.
