Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, Texas #sxsw #ownmedia
by Cristina Monteiro (Marketing Manager – Pepsico Brazil), Lucas Mello (CEO – Live AD), Mauro Silva (Creative Director – Live AD), and Ricardo Guerra (Head of Consumer Channels – Banco Itau)
Three Types of Media in the New Digital World
- Own Media
- Paid Media
- Earned Media
The Rise of Own Media
- new digital technologies
- impact of startup culture on brands
- facebook fanpages, a new friendly environment for brands (you can now submit your brand work to the Facebook Gallery)
Nike
Live AD Brasil did a campaign for Nike called the SP-RIO Challenge which featured runners running on relay teams for 600km.