Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)
Research is about informing decisions.
“The Research” – the data doesn’t speak for itself. Someone should interpret it.
The Science of Certainty vs. The Science of Wonder
Scientism vs. Science
The Blind Spot: Science and the Crisis of Uncertainty by William Byers
Different kinds of research are very different from each other, there is a broad spectrum.
Hard sciences have laws that predict things with a large degree of certainty.
Social Sciences have experiments.
At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.
Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech