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Panda vs. Human: Advanced eCommerce SEO & UX

November 16, 2011 By Jonathan Jeter Leave a Comment

Speakers:
Greg Nudelman, CTO, Design Caffeine Inc.
Jaimie Sirovich, CTO, SEO Egghead Inc.

Sliders for Robots Pandas

Instead of sliders, use a single-level tree
Create hierarchy of values based on string prefixes, numerical ranges, etc.

K-I-S-S
Use the simplest form of search refinement

BOOK: Designing Search

Search landing pages from Amazon.com shows products, but also refined search

Show pandas and humans both products and facet filter states

Create Facet enabled landing pages

Yoast landing pages for magneto – blog post. ECommerce platforms that support facet enabled landing pages: endeca

Don’t make me thinkdrill

Don’t force user to make ambiguous and frustrating category decisions

Faceted allows

Avoid useless, superfluous content

Humans have intent, robots don’t.

Read the rest of Panda vs. Human: Advanced eCommerce SEO & UX

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Filed Under: SEO Tagged With: better ways, blog post, category landing pages, Design Caffeine Inc, e - commerce, ECommerce platforms, ecommerce seo, Electronic commerce, exploration google frowns, facet-enabled search, facet-enabled search crumbs, Faceted search, filter states, filter-value selection, frustrating category decisions, Googles new parameter, Greg Nudelman, hierarchical order, indexable pages, intuitive finding, Jaimie Sirovich, key component, keyword manipulation, KW search pages, Landing page, landing pages, large spider trap, multiple select, multiple url structures, numerical ranges, obvious way, pages yoast landing, parameter tool, refined search, Robots Pandas, Search engine optimization, search filters, Search landing pages, search pages, search refinement, search refinement book, search show pandas, SEO Egghead Inc, SES Chicago 2011, simplest form, single-level tree create, superfluous content humans, support facet, Technology Internet, Uniform Resource Locator

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