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Home Internet Marketing Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

January 26, 2012 By Jonathan Jeter 4 Comments

CNN 300x250 Ad Unit Example
CNN Web page has 300x250 Display Ad in the right sidebar

This is the first of a series of posts on Google AdSense ad sizes. The main reason I’m doing this is for my own reference. There won’t necessarily be any great insight or advice on how to use these ads. It is mainly a test environment so I can see all of the current AdSense options in action. It will also compare Google AdSense ad sizes to standard agency ad unit sizes.

Four Recommended Ad Sizes

AdSense has four main recommended AdSense ad unit sizes, which are the following:

  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 160 x 600 – Wide Skyscraper

The 300×250 – Medium Rectangle

This ad can contain either text ads or banner ads. This ad unit can be seen throughout the Internet on web sites everywhere and is not only the main recommended size by Google AdSense, but also by the Yahoo! Advertising Network, Microsoft Advertising and the Interactive Advertising Bureau.

Usually, the 300×250 – Medium Rectangle is found either in a side bar or directly in the content with the text wrapped around it, as seen here.

Smashing Magazine 300x250 ad unit in content example
Smashing Magazine uses a 300x250 ad unit in the content content

This is an example of the graphic or display ad version of the  300 x 250 – Medium rectangle.


This is an example of the 300 x 250 – Medium Rectangle text ad unit.


What’s Next?

Next time, we will discuss the second recommended AdSense Ad Unit size – The 336 x 280 – Large Rectangle.

Related articles
  • About Google AdSense (funincollege.wordpress.com)
  • 100% Google AdSense: Tools, Tips and Resources (smashingmagazine.com)

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Filed Under: Internet Marketing Tagged With: AdSense ad, adsense ad sizes, banner ads, current adsense options, Entertainment Culture, Google AdSense, Google AdSense ad, Google Chrome, great insight, main reason, main recommended adsense, Medium Rectangle, Search engines, standard ad unit sizes, Technology Internet, Web banner

About Jonathan Jeter

Jonathan Jeter has been creating websites since 1997. He is currently Director of Technology Services and Digital Development at TracyLocke, a shopper marketing agency. You can follow him @mywebthoughts, on LinkedIn or connect on Google+.

Comments

  1. Keith says

    January 26, 2012 at 11:33 am

    Might also be useful to talk about the best placement for each Adsense block or unit such as sidebar, header, footer, below each post, etc.

    Reply
    • Jonathan says

      January 26, 2012 at 12:16 pm

      Agreed. There are standards for ad placement and recommendations based on whether you are using text or image banners.

      Reply
  2. Chris says

    May 15, 2013 at 5:12 am

    We’ve been using a custom mobile WordPress theme on our site OneDirection.net for the past 4 months, using a 320×50 mobile banner at the top, and a 300×250 halfway down the page beneath the main content. Since we’ve been using this setup the 320×50 has performed very poorly, whilst the 300×250 unit has seen the biggest RPM’s.

    This week, we decided to change the 320×50 top banner into a 300×250 ad. Granted this takes up a fair bit of room in the UI, but with the advent of larger smartphones and the simple fact it fakes no time at all to simply flick past the ad to the main content, we weren’t too concerned.

    The main thing however is that the new unit is performing literally 10 times better than the 320×50 ad did! The increase in revenue is simply staggering, and we find this very especially considering that the 320×50 unit is specifically for mobile.

    Anyone with a similar setup give it a try.

    Cheers,

    Chris.

    Reply
    • Jonathan Jeter says

      July 15, 2013 at 4:32 pm

      Thanks for sharing, Chris. It’s always interesting to me to see which ad sizes and placement work better. It’s funny to me that it’s not usually the ones I think will perform the best. That’s why we test!

      Reply

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