Jumping right into the next square offering from Google Adsense, we have the 200×200 – Small Square. If you’re sidebar or content area is to small to accommodate the 250×250 – Square or the 300×250 – Medium Rectangle, your next option is the 200 x 200 – Small Square. The 200 x 200 – Square is multifaceted and can be placed in many areas of your page. Additionally, with some testing as to placement and design, this ad unit can produce a respectable amount of clicks. However, just like the 250×250 Ad Unit, the 200 x 200 has been relegated to the disapproved list by Microsoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.
The Google AdSense 250×250 – Square is one of my favorite ad units and it’s one you’ll see commonly around the Web now, both in side bars and in content with wrap around text. The 250 x 250 – Square is versatile and can be placed in many locations, added to the fact that used correctly it can convert very well. However, the 250×250 Ad Unit has fallen out of favor byMicrosoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.
The 250×250 Square ad unit is still very useful, though, and can be used both with text-only and image/rich media versions, as seen below:
- How To Get Reinstated In Google AdSense (seroundtable.com)
- Chelsea spell their name wrong in pitchside advertising hoardings! (offthepost.info)
- Google AdSense 300×250 (jonathanjeter.com)