Jonathan Jeter

Director of Application Development

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Front End Legos

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by Shay Howe at HTML5 Texas Conference in Austin, TX (Deck)

There are a million ways to write HTML and CSS, and everyone has their own, but is there a right way? Our code needs to be well structured, written in an organized manner, and performance driven. Sharing code with others should be a joyful experience, not absolute terror.

In this session, Shay will cover some best practices and performance tips for writing the highest quality HTML and CSS possible. Writing code is the easy part, finding a practice and structure that works well across the board is the hard part. Shay will outline HTML and CSS conventions that can be applied to your everyday practice.

Front End Legos - Building Modular CSSCommon Problems

  • Websites have difficulty scaling
  • code becomes brittle
  • Files and code bases begin to swell

What’s Wrong

Best practices aren’t exactly best practices

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  • avoid extra elements

Navigating “The Dip”: Planning a Successful Site Re-launch

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Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

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