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Information Architecture for Great Websites

November 15, 2011 By Jonathan Jeter Leave a Comment

By Shari Thurow, Founder and SEO Director of Omni Marketing Interactive

Information Architecture & SEO

information architecture is the art and science of organizing and labeling website content to support usability and find ability. This is not technical architecture (301 redirects, canonical tags, robots.txt,meta.)

Why should we care about IA?

Read the rest of Information Architecture for Great Websites

  • lost customers
  • brand value – even if your site is # 1, if they can’t find the information they’re looking for they go to the next link in the results and they don’t go back to your site, even if you fix it, because they don’t know you fixed it
  • design and development costs – if you mess up the IA on launch, you have to start from scratch on a redesign. Use wireframes. You should never code a web site unless you’ve done wireframes or prototypes. It’s too expensive to go back and redo it.

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Filed Under: Web Development Tagged With: 301 redirects, Architecture IA Fundamentals, art and science, building blocks, canonical tags, click throughs, content delivery, content groups, content website, design duplicate content, design link development, Director of Omni Marketing Interactive, Duplicate content, duplicate content delivery, good information architecture, good reviewers, Good test, Hashtags.org Taxonomywarehouse.com Thesaurus.com, home page links, inappropriate content, Information architecture, informational query, Interactive Information Architecture, Keyword research, keyword research tools, marketing interactive, more visibility, navigation information architecture, navigation labels, navigational query, new content, news search, Nobody searches, omni marketing, page architecture, pervasive information architecture, query search, Search Engine, Search engine optimization, Search engines, search engines.nyu, search patterns, search queries, SEO Director, SEO Director of Omni Marketing, SEO information architecture, SEO Keyword, SES Chicago 2011, shari thurow, site architecture, site links, supplemental navigation plan, target audience, technical architecture, technical architecture base, technical architecture information, Technology Internet, thesaurus compendium keyword, tips information architecture, transactional query, ueser friendly access, Use wireframes, web navigation, Web search query, web site, Web thesaurus compendium, website content, world wide web

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