These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015 Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation.
The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for marketers to use. You can see the system dynamics of 2000+ marketing technology companies.
Why this explosion?
- Marketing Segmentation
- Environmental Factors
- Easier to Sell Software
- Financially Attractive Market
Marketers are dealing with a lot more software now.
The Shift from Communications to Experiences
Google’s Zero Moment of Truth examines this shift.
Marketing today isn’t about getting buyers to picture your narrative… It’s about getting them to experience it.
Digital storytelling includes:
- software bought & built
- configurations ¶meters
Software is how marketing “sees” and “touches” customers in a digital world.