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Own the Media. Or the Media Will Own You at #SXSW2012

March 12, 2012 By Jonathan Jeter 1 Comment

Monday, March 12, 2012 at South by Southwest Interactive Conference, Austin, Texas #sxsw #ownmedia
by Cristina Monteiro (Marketing Manager – Pepsico Brazil), Lucas Mello (CEO – Live AD), Mauro Silva (Creative Director – Live AD), and Ricardo Guerra (Head of Consumer Channels – Banco Itau)

 

Own Media Panel at South by SouthwestThree Types of Media in the New Digital World

 

  • Own Media
  • Paid Media
  • Earned Media

The Rise of Own Media

 

  • new digital technologies
  • impact of startup culture on brands
  • facebook fanpages, a new friendly environment for brands (you can now submit your brand work to the Facebook Gallery)

Nike

 

Nike+ FuelBand - Image by Getty Images via @daylife

Live AD Brasil did a campaign for Nike called the SP-RIO Challenge which featured runners running on relay teams for 600km.

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Filed Under: Internet Marketing Tagged With: actual product, animated storyboard, Banco Itau, brand personality, brand work, Brazilian product line, card market share, conference notes, Consumer Channels, Creative Director, Cristina Monteiro, customer experience, digital culture itaú, digital technologies impact, Director - Live AD, Earned Media, Facebook fan page, Facebook Gallery, Facebook Post, Facebook posts, fan page, First impressions, Head of Consumer Channels - Banco Itau, important channel, larger budget, limited-edition bbq flavor, Live AD, Lucas Mello, Marketing Manager, Mauro Silva, new campaign, New Digital World Own Media, new friendly environment, new running culture, Nike Live AD, nike+ fuelband, One year, online daily visitors, Own Media, Pepsico Brazil, Releases FuelBand API, Ricardo Guerra, runner influencers group, Social network, social networks, South by Southwest, South by Southwest Interactive, Southwest Interactive Conference, SP-RIO Challenge, startup culture, Successful campaign, SXSW, SXSW Music Hackathon, SXSW Notes, SXSW2012, SXSWI, Technology Internet, Twitter account, Twitter messages, unique brand, virtual 600k challenge, web site, World Own Media, worst summer picture

What’s the Point of Creating a Feed-Generated Online Newspaper?

March 5, 2012 By Jonathan Jeter Leave a Comment

My Daily Web Thoughts Online NewspaperPaper.li is an information aggregation site that let’s people create their own online newspapers from sources that they create or choose. Back in September I created my own online newspaper via the paper.li system and watched it for a few days, but then left it alone and forgot about it.

I revisited it today and really like the updates they’ve made to the system. I like the ability to embed the paper into your own site, which I’ve done with My Daily Web Thoughts on this blog. They have also created a Facebook tab app that allows you to create a tab on your fan page that also displays your “online newspaper”. I also like the bookmark feature that allows you to add items to your daily newspaper as you see them while browsing the Web. The main thing that I thought was missing before was an easy way to manually add content to each edition. The + Paper.li button fixes that issue.

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Filed Under: Social Media Tagged With: affiliate ads, articles read twitter, bigger question, bookmark feature, Business Finance, daily newspaper, Daily Web Thoughts, easy way, Entertainment Culture, Facebook, Facebook tab app, fan page, Feed-Generated Online Newspaper, Followers Using Paper.li, genius concept, HOLY CRAP, information aggregation site, large publishers, main thing, news outlets, Newspaper, Online newspaper, online newspapers, Paper.li button, Pinterest, potential traffic, publisher perspective, Publishing, Smaller publishers, Technology Internet, Twitter, unique content, unique versions, Web Thoughts

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