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Pinterest IS Making Money… …Off of YOU!

February 13, 2012 By Jonathan Jeter Leave a Comment

Pinterest

I’ve been watching Pinterest with fascination because of the massive appeal it has for certain demographics. It’s really clever because it is a graphical bookmarking site billed a social online pinboard that allows you to “organize and share the things you love.” Everyone expects that a popular site like Pinterest should be making money, but noticeably absent from the interface are any advertising blocks or any other promotional spaces.

It makes sense, though considering the findings posted on Digital Trends that Pinterest is converting shared links on the site to affiliate links. This is not surprising, as it seems one of the most logical ways to convert the user-generated content on the site into monetizable traffic. However, the interesting thing is that they don’t disclose anywhere on their site or their blog that they are modifying the links that members are “pinning” to their “boards”. Looking through their terms, copyright notice and privacy policy, the standard items are in place, but nothing about modifying the content uploaded to the site to generate income via affiliate relationships. What I’m curious about is how this fits into the FTC guidelines for disclosing affiliate relationships. Maybe it only applies to bloggers and only applies to those who blog about items provided via affiliate relationships.

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Filed Under: Social Media Tagged With: advertising blocks, affiliate link, Affiliate Link Practice, affiliate relationship, affiliate relationships, Alicia Navarro, articles intro, certain demographics, copyright notice, Digital Trends, Facebook page, Federal Trade Commission, FTC guidelines, graphical bookmarking site, greatest asset, interested parties, interesting thing, logical ways, massive appeal, monetizable traffic, Pinterest tab, popular site, privacy policy, profit model, promotional spaces, Social Media, social online pinboard, standard items, Technology Internet, user-generated content, user-submitted content

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