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Jonathan Jeter

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Pinterest IS Making Money… …Off of YOU!

February 13, 2012 By Jonathan Jeter Leave a Comment

Pinterest

I’ve been watching Pinterest with fascination because of the massive appeal it has for certain demographics. It’s really clever because it is a graphical bookmarking site billed a social online pinboard that allows you to “organize and share the things you love.” Everyone expects that a popular site like Pinterest should be making money, but noticeably absent from the interface are any advertising blocks or any other promotional spaces.

It makes sense, though considering the findings posted on Digital Trends that Pinterest is converting shared links on the site to affiliate links. This is not surprising, as it seems one of the most logical ways to convert the user-generated content on the site into monetizable traffic. However, the interesting thing is that they don’t disclose anywhere on their site or their blog that they are modifying the links that members are “pinning” to their “boards”. Looking through their terms, copyright notice and privacy policy, the standard items are in place, but nothing about modifying the content uploaded to the site to generate income via affiliate relationships. What I’m curious about is how this fits into the FTC guidelines for disclosing affiliate relationships. Maybe it only applies to bloggers and only applies to those who blog about items provided via affiliate relationships.

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Filed Under: Social Media Tagged With: advertising blocks, affiliate link, Affiliate Link Practice, affiliate relationship, affiliate relationships, Alicia Navarro, articles intro, certain demographics, copyright notice, Digital Trends, Facebook page, Federal Trade Commission, FTC guidelines, graphical bookmarking site, greatest asset, interested parties, interesting thing, logical ways, massive appeal, monetizable traffic, Pinterest tab, popular site, privacy policy, profit model, promotional spaces, Social Media, social online pinboard, standard items, Technology Internet, user-generated content, user-submitted content

Lego Man Boldly Goes Into Space Like No Other Lego Man Has Before!

January 30, 2012 By Jonathan Jeter Leave a Comment

Lego Man in Space
Lego Man in Space

A couple of teenage high school students from Toronto have launched a Lego man into space. No, really, they have! Mathew Ho and Asad Muhammad, 17 year-old classmates, launched a lego minifigure holding a Canadian flag using a weather balloon filled with helium and captured great video of the lego minifigure with a backdrop of the Earth. The “Lego Man in Space” has a YouTube video that has received over 2 million views, as well as his own Facebook page with more than 5,000 fans.

While some news outlets have claimed that this is the first lego man in space, according to Universe Today, several Lego toys are constantly flying even higher above the Earth at this very moment aboard the International Space Station as part of an educational outreach effort by NASA and Lego. And 3 more Lego figurines are speeding to Jupiter aboard NASA’s Juno orbiter.

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Filed Under: Awesome or Scary? Tagged With: articles toronto teens, Asad Muhammad, Canadian flag, Canadian space program, educational outreach effort, Facebook page, Flag of Canada, great video, International Space Station, Juno orbiter, Lego, Lego figurines, lego man, Lego minifigure, Lego toys, limited resources, little disconcerting, Man In Space, Mathew Ho, NASA, National Aeronautics and Space Administration, news outlets, Other Lego Man, Space A couple, Space Moves, successful effort, Technology Internet, teenage high school, Toronto, Universe Today, weather balloon, year-old classmates, YouTube video

Social Media Signals in Search

November 16, 2011 By Jonathan Jeter Leave a Comment

Moderator:
Rob Garner, Vice President Strategy, iCrossing
Speakers:
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge

How Can You Achieve Social Success?

Andrea Fishman from bgt

Lots of different new tools for social/search integration.

  • google+ pages
  • tablets, apps & mobile
  • facebook open graph
  • social gamification

The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.

The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.

You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.

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Filed Under: SEO, Social Media Tagged With: activity feed recommendations, Andrea Fishman, better sharing experience, brand facebook page, button profile widget, button profile widget search widget, CEO and founder, different new tools, Digital marketing, digital marketing impact, distribution channels, Facebook ads, Facebook brand page, Facebook button, Facebook features, facebook open graph, Facebook page, Facebook page rankings, Facebook social widgets, google+ pages tablets, Internet marketing, Jim Yu, long-term search results, media content, media pages, non-branded content, open graph, paid search, party distribution channels, s driver, Search engine optimization, search results, SEO Link, SEO measure, SES Chicago 2011, simple best practices, social channels, social content, social distribution channels, social engagement implement, social gamification, social influence, Social Media, social media channel, social media content, social media pages, Social Media Signals, social monitoring, social seo, social signals, Social Success, Social Success Andrea, Social Success Jim, social widgets, social/search integration, specific distribution channels, Technology Internet, tweet button, web analytics, web site

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