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Navigating “The Dip”: Planning a Successful Site Re-launch

November 16, 2011 By Jonathan Jeter Leave a Comment

Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

Read the rest of Navigating “The Dip”: Planning a Successful Site Re-launch

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Filed Under: Web Development Tagged With: 301 redirects, additional relevance signals, Andrew Goodman, better existing page, better web site, business directory site, current site, date content, determine essential changes, forums vs social media, Goodman American Meadows, Google algorithm, Google poster child, Google searches, Google specific signals, great landing pages, historical seo value, inbound links, increase usability business, Jonathan Allen, Kevin Lee, Landing page, landing pages, major changes, new site, newer content, news vs columns, non-unique content, old content, old site, page load, page load time, Page Zero Media, quality score conversion, ranking content site, Search Engine, Search engine optimization, Search engines, SEO traffic, SES Advisory Board, SES Chicago 2011, SEW Pain Posts, site architecture, site architecture pandemonium, site categories, site increase traffic, Site Logic Marketing, site maps, site redesign, Social Media, social networks, social networks strengths, social signals, subscriber content, Successful Site, Track different types, traditional guest posts, Uniform Resource Locator, URLs 301 redirects, web site, webmaster tools

Strategic Use of User- Generated Content for SEO

November 15, 2011 By Jonathan Jeter Leave a Comment

By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice

Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.

Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.

User-generated content

80%-90% of UGC on major brand web sites is actually written by users.

Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.

7 Principles of User Generated SEO

Read the rest of Strategic Use of User- Generated Content for SEO

  1. Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
  2. Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
  3. The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.

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Filed Under: SEO Tagged With: actual users, algorithm changes, better product, brand site, brand web sites, chocolate caramel square, Content Beyond SEO, Entertainment Culture, French fries, Group Product Manager, insert 40 reviews, keyword footprint, Language styles, long-tail vault, major brand web, marketing content, marketing text, Michael DeHaven, Multi-environment interactions, new stuff, non-optimized site, online research, page target keywords, poor seo search, positive reviews, Primanti Principle, primanti sandwich, product description, Relevant times, right times, rosetta stone, Search Engine, Search engines, SEO traffic, separate review pages, SES Chicago 2011, Social integration, social properties, Strategic Unlock, Strategic Use, Take phrases, Target keywords, Targets Target keywords, Technology Internet, top-level domain, traditional seo, UGC pages, User Generated SEO, user-generated content, vice versa, Web search engine, web site, well-optimized site

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