By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice
Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.
Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.
80%-90% of UGC on major brand web sites is actually written by users.
Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.
7 Principles of User Generated SEO
- Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
- Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
- The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.