Jonathan Jeter

Director of Application Development

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Enterprise Level SEO

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English: seo block

Moderator
Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ
Speakers:
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Russ Mann, Founder & CEO, Covario

Russ
SEO is more than tips and tricks, it’s a group effort. You can’t do it all yourself. The more successful approach for enterprise SEO is to be the team captain who manages the many contributors to the cause. The ultimate goal is to become the general (c-level) who promotes the greater cause.

SEO function requires many skill sets, but enterprise SEO requires so much more because of strategic and management responsibilities. You have to work with strategy, structure and systems.

No single technology is a silver bullet.

mastering your enterprise strategy
you should make sure that your SEO strategy is in line with the corporate strategy. Have a press alway available to show c-levels how your current SEO strategies are helping the corporate goals

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Navigating “The Dip”: Planning a Successful Site Re-launch

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Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

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