talk by Leigh Christie–Director, Isobar NowLab Americas
Advances in technology require experimentation.
Isobar NowLab are dedicated to hacking, experimenting, fabricating, making and breaking to push innovation in a distributed network of labs. 2017 has shown enormous progress on emerging touchpoints, artificial intelligence (AI) / machine learning (ML), Blockchain, Internet of Things (IoT) and VR. Marketers should look for ways to leverage these technologies to expand digital offerings.
Most of our technological goals are based on science fiction. The Media Technology Holy Grails include:
- Star Trek Holodeck
- Universal Translator
- True 3D Holograms
- Minority Report
- Hive Mind
- Reality Recorder
- VR retina displays
- “Her” aka Chatbots
- Artificial Intelligence
Some of those are already here, albeit in their infancy.
- Star Trek Holodeck – Virtual Reality
- True 3D Holograms – Avatars
- Minority Report – Kinect, Leap Motion, Primesense