Jonathan Jeter

Director of Application Development

Home Archives for user experience

Harnessing the Power of the Immersive Experience

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talk by Leigh Christie–Director, Isobar NowLab Americas

Advances in technology require experimentation.

Isobar NowLab are dedicated to hacking, experimenting, fabricating, making and breaking to push innovation in a distributed network of labs. 2017 has shown enormous progress on emerging touchpoints, artificial intelligence (AI) / machine learning (ML), Blockchain, Internet of Things (IoT) and VR. Marketers should look for ways to leverage these technologies to expand digital offerings.

Most of our technological goals are based on science fiction. The Media Technology Holy Grails include:

  1. Star Trek Holodeck
  2. Universal Translator
  3. True 3D Holograms
  4. Telepathy
  5. Minority Report
  6. Hive Mind
  7. Reality Recorder
  8. VR retina displays
  9. “Her” aka Chatbots
  10. Artificial Intelligence

Some of those are already here, albeit in their infancy.

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  • Star Trek Holodeck – Virtual Reality
  • True 3D Holograms – Avatars
  • Minority Report – Kinect, Leap Motion, Primesense

Model-View-Websockets

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by Garann Means at HTML5 Texas Conference in Austin, TX

Many front-end developers are familiar with MVC, and almost all are familiar with event-driven architectures (even if they call them something else). How do those two philosophies work together? And, more importantly, how can websockets help future applications become more responsive, more consistent, and easier to develop? We’ll reexamine the Controller concept from MVC and figure out how to combine simple browser messaging and websockets to address our application needs and improve our user experiences.

Model-View-WebsocketsJavaScript

Did well for a while without patterns and frameworks, but once we realized its potential we added everything at once, adding complexity and functionality.

#singlepageappaproblems

Single Page Applications (SPAs) today are everywhere, as well as SPA behavior on static pages, requiring 3rd-party tools and systems of dependencies. It’s easy to set up, but difficult to maintain.

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Adaptive Images for Responsive Web Design

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by Christopher Schmitt at HTML5 Texas Conference, Austin, Texas (Deck)

“The open web doesn’t stop at our desktop. Smart phones and tablets not only contain more computing power and better browsers than the computers that started the Internet economy, they have better displays.In this session presented by Christopher Schmitt, we will work through tips and tricks to develop future friendly images in our sites and apps.”

Adaptive Images in Responsive Web Design

Think about the iPad, which presents so many design challenges. It can be wi-fi only or 3G, so bandwidth issues can be present. It has retina, so there can be display issues. When you design for web, you want to have great-looking images, but how do we get higher resolution images to those devices.

Why don’t we ask the browser? http://www.usearagentstring.com/ Available since the first browser Mozilla/1.0 (Win3.1), but browser put tons of stuff in the user agent string and can be spoofed. Instead of asking the browser, we do feature testing.

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Don’t Build a Power Glove: Talk to Your Users at #SXSW2012

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Monday, March 12, 2012 at the South by Southwest Interactive Conference in Austin, TX
by RJ Owen (Lead Experience Planner – EffectiveUI)

PowerGlove - Everything Else is Child's Play.

The Power Glove was a video game controller made by Mattel in 1989. It was the first wearable video game controller. The glove had lots of buttons and options in addition

Nintendo released two games with the Power Glove, including Super Glove Ball.

Marketing for the PowerGlove focused on immersion in the game. PowerGlove has captured the mind of the American public. It was even on Stephen Colbert recently. Even though it was really cool. It was a commercial failure.

The PowerGlove was

  • rated the 7th worst video game controller of all time
  • sold $88M US (failure)
  • japanese producer declared bankruptcy

It was so bad that people are still complaining about it today.

Bill Buxton – data design

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A Brief History of the Complete Redesign of Google at #SXSW2012

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Sunday, March 11 at South by Southwest Interactive Conference, Austin, TX
Google Panel Consisting of Evelyn Kim (Visual Designer for Maps), Jon Wiley (Lead Designer for Google Search), Michael Leggett (Design Lead, Google Apps & Gmail), Nicholas Jitkoff (User Experience Designer for Chrome), Chris Wiggins (Google Creative Lab)

The Evolution of Google Design

Google Kennedy Redesign of 2011

“So did Google just hire a bunch of designers recently, or were they all being kept in a cage all this time?” @tylerball

The process of this redesign is told in two stories. There is the story that you know about that happened in 2011, but most people don’t know the story of the redesign in 2007. 6 designers set out to express the Google brand that was consistent across all properties. It was called Kanna (Icelandic for “to explore, to examine”). Trying to find the balance between form and function, but mainly design and engineering. Looked at over 100 brand attributes that were narrowed down to 4 clusters.

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Search on Mobile Devices: The Next Frontier

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Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing
Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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SEO is Dead: Long Live SEO!

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Moderator:
Dana Todd, Vice President of Performance Innovation, Performics
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Thom Craver, Web and Database Specialist, Saunders College (RIT)
Sam Michelson, Chief Executive Officer, Founder, Five Blocks

Regardless of what you think about Panda, it made site owners think more about content.

SEO has changed because what used to be about ranking is now about traffic. Local results have changed the game. Local results are now 35% of results and will be up to 70% in the next year. The rate of change within SEO has increased greatly.

SEO has become more complicated and one person can’t do it all anymore. If you can put the team together to do great in SEO, this is a great time for you.

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