best friends Archives - Jonathan Jeter

Jonathan Jeter Movember - Day 12 — Jonathan Jeter Movember – Day 12

Today is Day 25 of Movember and I have grown a mustache to try and help promote awareness for men’s health issues. I have a team and am trying to raise money for prostate cancer research, but for me it, as probably with most, the main reason I “mo” (grow a mustache in November) is because I have seen the effects of cancer on men and I want other men to take their health seriously.

When I was in high school the father of one of my best friends died of prostate cancer after a long struggle and lots of treatment. When my wife and I were on our honeymoon, her mom’s cousin died of prostate cancer, also after a long and painful treatment process. More recently, my uncle died after a long battle with cancer.

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Guilty Marketers – Wasted & Wishful Multi-Channel Marketing Spend
Opening Keynote for Search Engine Strategies Conference, Chicago, November 15-17, 2011
By Mikel Chertrudi, SES Advisory Board & Senior Director of Marketing for Adobe

This will be updated and edited at a later date, but I wanted to get my notes online ASAP.

By 2020, there will be 50,000,000 connected devices.

As marketing professionals, what should we be doing better in our profession? We need to change the conversation in marketing.

Changing the Marketing Conversation

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Father of Modern Advertising)

Up to 40% of digital marketing is still wasted. We aren’t investing our marketing dollars in optimal channels, so money is still wasted. We’re leaving money on the table. If you can regain that money, you will succeed in marketing.

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Prostate Cancer – Why I Mo

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Guilty Marketers

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