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Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

May 23, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions
Julie Zhuo – Facebook - Data-Informed vs. Data-Driven Design Decisions

Facebook likes the start-up culture. They believe in small teams: photos, engagement, etc. Each team is treated like a small company with a product designer, researcher, engineers & a product manager.

Facebook uses data to form a lot of the decisions that are made. Data helps understand how users use product and how they can be optimized.

Facebook had great ideas, built products and then left them to move on to the next thing.

Photos

Were using an old photo uploader tool built in Java, didn’t work well and was poorly designed. Built their own tool, which required a plugin. Tested it and only 34% users successfully uploaded photos. Went back to the drawing board. Research showed that people were bailing at the plugin install step.

Read the rest of Julie Zhuo – Facebook: Data-Informed vs. Data-Driven Design Decisions

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Filed Under: User Interface / User Experience Design Tagged With: big risks, certain metrics-oriented projects, complete deletion, Composer text box, Data-Driven Design Decisions, Data-driven programming, Deactivation page, deactivation vs, different options, drawing board, Facebook health dashboard, Facebook users, Friend invitation form, great decisions, great ideas, greatest risk, Julie Zhuo, life change, little bit, local business, local businesses, Numerical data, old photo uploader, Online Communities, pages product, photo users, plugin install step, product designer, Pure metrics, Qualitative data, Qualitative testing, quantitative data, risky decisions, road maps, San Jose, Sanity check, small teams, Social Media, social media teams, Social network, start-up culture, success rate, successful experiments, UI, UIE, UIE Web App, Use data, user interaction, UX, valuable change, web app, Web App Master, Web App Master's Tour, Web application, web site, well-known small business

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