Jonathan Jeter

Director of Application Development

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Ultimate Engagement: Data Driven Email Tactics

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email-marketingUltimate Engagement: Data Driven Email Tactics
by Jed Williams, Vendasta

We can leverage data to…

  1. Pinpoint businesses when they are “Ready to Buy”
  2. Contact them as close as possible to that moment
  3. Offer pertinent solutions at the right price and service model.
  4. Manage pipelines more effectively; Improve sales efficiency

Marketing Automatcion

  • actual business data
  • targeted email campaigns
  • evergreen marketing
  • real-time tracking

Marketing Automation Struggles

  • 70% of marketers are unhappy with their current marketing automation platform

Know your stakeholders

  • sales manager
    • needs: pipeline management & robust analytics
      • lead tracking & performance
      • easily provision, sell, fulfill
      • marketing after the sale
  • sales rep
    • needs: smart, persistent campaigns & real-time alerts
  • Business owner
    • needs: vendor declutter, education, fulfillment
      • prescriptive content
      • targeted solutions
      • agency of record

Reputation & Presence Data = Foundational

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Search on Mobile Devices: The Next Frontier

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Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing
Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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Conversion Tools of the Master Craftsman

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By Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

I will be updating this page and editing it throughout the week. (slides)

How Not to Improve Your Conversion Rates

  • Don’t do slice & dice optimization – don’t try too many variables at once

one of the most important things to test is marketing message or unique value proposition

Every single keyword you’re targeting, either by SEO or SEM, needs its own landing page. The conversion rate goes up exponentially. You need to create dedicated landing pages for every channel. Use form analytics if use Omniture to see how users are interacting with forms.

Call tracking needs to track what keywords are generating calls. 43% of all conversions happen over the phone.

Tools

You have to have a quick loading site. MUST LOAD IN UNDER 2 SECONDS!!! Pagespeed, loads.in, websiteoptimization.com (look at 56k download speed)

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