Sundeep Kapur, Digital Evangelist, NCR Corp.
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan
how mobile is changing content and what it means to business
Top 5 impacts of mobile on business and non-profits
- immediacy – we can provide timely content that would be less useful if you had to wait
- shareability – you can share anything with anyone at any time
- media mobility
- divergent platforms – challenge of variability in what users have available
You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.
Non-profits are using apps to be able to share their mission and receive donations anywhere.