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Strategic Use of User- Generated Content for SEO

November 15, 2011 By Jonathan Jeter Leave a Comment

By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice

Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.

Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.

User-generated content

80%-90% of UGC on major brand web sites is actually written by users.

Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.

7 Principles of User Generated SEO

Read the rest of Strategic Use of User- Generated Content for SEO

  1. Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
  2. Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
  3. The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.

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Filed Under: SEO Tagged With: actual users, algorithm changes, better product, brand site, brand web sites, chocolate caramel square, Content Beyond SEO, Entertainment Culture, French fries, Group Product Manager, insert 40 reviews, keyword footprint, Language styles, long-tail vault, major brand web, marketing content, marketing text, Michael DeHaven, Multi-environment interactions, new stuff, non-optimized site, online research, page target keywords, poor seo search, positive reviews, Primanti Principle, primanti sandwich, product description, Relevant times, right times, rosetta stone, Search Engine, Search engines, SEO traffic, separate review pages, SES Chicago 2011, Social integration, social properties, Strategic Unlock, Strategic Use, Take phrases, Target keywords, Targets Target keywords, Technology Internet, top-level domain, traditional seo, UGC pages, User Generated SEO, user-generated content, vice versa, Web search engine, web site, well-optimized site

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