Jonathan Jeter

Director of Application Development

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In Data We Trust

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data-lenovoAfternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo

Icebreaker: How you hold your drink reveals your personality.

2009 study established 8 personality types based on how you hold your drink in a bar.

How Lenovo Transformed their brand

Key Questions

  1. What is driving change?
  2. What are the new rules?
  3. How do we leverage the new model?

Macro Change Agents

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  1. Online traffic is accelerating
    1. 560% growth in adoption since 2000
    2. Moving to massively online platforms
  2. Social / Digital driving the network effect
    • Social media reaches 82% of the world and uses 19% of total time spent online
  3. Marketing Model has changed
  4. Data is creating opportunities
    • By 2020, the digital universe will grow by a factor of 300
    • From now until 2020, the digital universe will double every two years

My Notes on “Marketing Technology as Force Multiplier & Competitive Advantage” – Digital Velocity Conference 2015

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These are my notes on the presentation by Scott Brinker, Co-Founder, President, CTO, ion interactive at the 2015  Digital Velocity Conference – San Diego, California. I hope I can get a hold of the slides. It was an excellent presentation.

The Marketing Technology Landscape is constantly changing. There are thousands of technology companies available for marketers to use. You can see the system dynamics of 2000+ marketing technology  companies.

Why this explosion?

  • Marketing Segmentation
  • Environmental Factors
  • Easier to Sell Software
  • Financially Attractive Market

Marketers are dealing with a lot more software now.

The Shift from Communications to Experiences

Google - Zero Moment of TruthGoogle’s Zero Moment of Truth examines this shift.

Marketing today isn’t about getting buyers to picture your narrative… It’s about getting them to experience it.

Digital storytelling includes:

  • software bought & built
  • configurations &parameters

Software is how marketing “sees” and “touches” customers in a digital world.

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