UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
h2. Mobile & UX: Inside the Eye of the Perfect Storm
Session 1 – Jared Spool
The UX aspect of mobile has really exploded recently.
Examples:
My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.
Fox Weather “Alternate content should be placed here.”
MikePanetta.com – QR code on sign, but no mobile site.
Mariott Hotel – connect to wifi via mobile
h3. Sturgeon’s Law
Theodore Sturgeon “90% of everything is crap!”
United airlines email link to 404 page
Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.
You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada