Jonathan Jeter

Director of Application Development

Home Archives for page load

Backbone: 3 Ways

By Leave a Comment

by Pamela Fox at HTML5 Texas Conference, Austin, Texas (Deck)

Backbone is one of the most popular MVC frameworks for JavaScript these days, and one of the reasons for its popularity is that its minimal and lightweight. That makes it easy to use in different ways and adapt to different projects – but can also make it hard to learn. In this talk, I’ll start with Backbone basics, and then dive into three different ways that we use it to power the frontends of Coursera.org.

Backbone 3 Ways HTML5TX

Why use an MVC framework? Website includes: 242 js files, 28848 lines of code & 5-person frontend team. Needed more structure to their code.
Why Backbone?

Backbone JS MVC Diagram

Backbone is a lightweight model view controller framework. Models use set & get so the framework know what’s going on. Collections group objects together. Views with basic data binding. Router is available, but you don’t have to use it.

Read the rest of Backbone: 3 Ways

Navigating “The Dip”: Planning a Successful Site Re-launch

By Leave a Comment

Moderator:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

Speakers:
Jonathan Allen, Director, SearchEngineWatch
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit.com

Kevin Lee

The good news is that if you follow the rules, you can pull off all sorts of site architecture pandemonium. They had a scenario where they had to simultaneously change subdomain and 301 redirect 16 million URLs and were able to pull it off successfully.

Google’s algorithm is tweaked almost daily. Once or twice a year the changes are significant and get a name, like “Panda”.

Panda was a zero-sum game. For each site that lost rank and free organic position, another site took its place. The business directory site that is a Didit subsidiary doubled in traffic, then dropped and came back. Be patient and take all also changes with a grain of salt. Changes can occur from day to day.

Read the rest of Navigating “The Dip”: Planning a Successful Site Re-launch

Conversion Tools of the Master Craftsman

By Leave a Comment

By Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

I will be updating this page and editing it throughout the week. (slides)

How Not to Improve Your Conversion Rates

  • Don’t do slice & dice optimization – don’t try too many variables at once

one of the most important things to test is marketing message or unique value proposition

Every single keyword you’re targeting, either by SEO or SEM, needs its own landing page. The conversion rate goes up exponentially. You need to create dedicated landing pages for every channel. Use form analytics if use Omniture to see how users are interacting with forms.

Call tracking needs to track what keywords are generating calls. 43% of all conversions happen over the phone.

Tools

You have to have a quick loading site. MUST LOAD IN UNDER 2 SECONDS!!! Pagespeed, loads.in, websiteoptimization.com (look at 56k download speed)

Read the rest of Conversion Tools of the Master Craftsman