UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011
AARP has been around over 53 years.
AARP has 38 million members.
AARP.org 6 million UVs per month. Over 1 billion page views per year.
Betty White is the new spokesperson for AARP.
Focus all traffic in to AARP.org, but then syndicate content to partner sites, blogs, social networks and mobile devices and platforms.
AARP is mostly printed based. AARP magazine goes to 54 million subscribers. 300 versions of the magazine sent out 6 times a year.
TV+Radio syndicated television and radio shows
Web – Major Web Site
Mobile – not quite there yet
Print group creates xml feed to export to web.
AARP Mobile Web Adoption Rate
Since 2009, mobile traffic to the site has increased 2050%. Apple devices 66%, Android 23% and growing.