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The Google AdSense 250×250 – Square is one of my favorite ad units and it’s one you’ll see commonly around the Web now, both in side bars and in content with wrap around text. The 250 x 250 – Square is versatile and can be placed in many locations, added to the fact that used correctly it can convert very well. However, the 250×250 Ad Unit has fallen out of favor byMicrosoft Advertising, as well as the IAB (Interactive Advertising Bureau), in favor of the 300×250 rectangle.

The 250×250 Square ad unit is still very useful, though, and can be used both with text-only and image/rich media versions, as seen below:

Read the rest of Exploring Standard Ad Unit Sizes: Google AdSense 250×250 – Square

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The Google AdSense 120×240 – Vertical Banner is a shorter version of the 120 x 600 – Skyscraper. The AdSense version of this ad unit is only available for text ads, due to the small area. Once again, the 120 x 240 – Vertical Banner ad unit size is also used by Microsoft Advertising, while it has been delisted by the IAB (Interactive Advertising Bureau).

This small, vertical banner is ideal when you have a small area under a thin column or you have a small area available in a large header or footer. While the 120 x 240 – Vertical Banner shouldn’t be relied upon as your main income generator for a page, as it doesn’t attract a lot of attention, it can be very effective if placed correctly. If you’re trying to place a skyscraper under a menu or in a sidebar and it is just too long, the 120×240 vertical banner is a good alternative.

Read the rest of Exploring Standard Ad Unit Sizes: Google AdSense 120×240 Vertical Banner

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