Every 2 days we create as much information as from the dawn of time to 2003.
How findable is your content? Where does content come from? It’s not just marketing. There are audiences for content from HR, finance, IT, etc.
Content generation is one of the most effective SEO tactics, but also one of the most difficult.
If you already have content, set it free!
There are all types of content that can be optimized, from PDF files to news to corporate info to video and office docs. Embed links in all of your externally available files and documents.
- research customer segments
- keywords, topics, messages
- content & promo plan
- optimize, socialize and promote
customer segments & personas