After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.
The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.
- Executive Buy-In
- Take the Design Temperature
- Unique Concept Presentation
- Do the Initial Design in a Vacuum