Jonathan Jeter

Director of Application Development

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In Data We Trust

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data-lenovoAfternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo

Icebreaker: How you hold your drink reveals your personality.

2009 study established 8 personality types based on how you hold your drink in a bar.

How Lenovo Transformed their brand

Key Questions

  1. What is driving change?
  2. What are the new rules?
  3. How do we leverage the new model?

Macro Change Agents

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  1. Online traffic is accelerating
    1. 560% growth in adoption since 2000
    2. Moving to massively online platforms
  2. Social / Digital driving the network effect
    • Social media reaches 82% of the world and uses 19% of total time spent online
  3. Marketing Model has changed
  4. Data is creating opportunities
    • By 2020, the digital universe will grow by a factor of 300
    • From now until 2020, the digital universe will double every two years

Waze Gets You There

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Waze community driving app helps drivers on the roadWaze is a community driving app that makes commuting easier. I’ve been a Wazer, using the Waze driving app, for a couple of years now and it has become part of my daily routine. According to Waze, they are all about contributing to the common good out there on the road and by connecting drivers to one another, they “help people create local driving communities that work together to improve the quality of everyone’s daily driving.” Waze is all about avoiding the frustration of sitting in traffic or running into a police trap and wants to help shave five minutes off of your regular commute by showing you new routes that you never may have discovered otherwise.

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