Here are my notes from the “Frictionless Sales” presentation by Treb Ryan at Digital Velocity Tealium User Conference 2014, San Diego, CA
dimension data
Generation Cloud = New Expectations
- Immediate availability
- Ubiquitous Access
- Limitless Resources
- Sharing and Collaboration
- Mobile and BYOD
Sales hasn’t evolved since the mainframe until the last few years
- salesforce (1 year contracts)
- softlayer (monthly commitments)
- constant contact (monthly commitments)
- amazon web services (hourly commitments)
1:1 correlation to rapid increase in sales
Elements of a Frictionless Sale – The 3 NoCo’s
- No contact – People who use the cloud like to buy in the cloud (Don’t want to have to talk to someone to be able to purchase something. If you force them to talk to a rep, they will just move on.)
- No contract – Hourly billing is a simple proposition. Customers will continue to a service they like.