Jonathan Jeter

Director of Application Development

Home Archives for real time

In Data We Trust

By Leave a Comment

data-lenovoAfternoon Keynote
In Data We Trust
Ajit Sivadasan, VP/GM Global eCommerce, Lenovo

Icebreaker: How you hold your drink reveals your personality.

2009 study established 8 personality types based on how you hold your drink in a bar.

How Lenovo Transformed their brand

Key Questions

  1. What is driving change?
  2. What are the new rules?
  3. How do we leverage the new model?

Macro Change Agents

Read the rest of In Data We Trust

  1. Online traffic is accelerating
    1. 560% growth in adoption since 2000
    2. Moving to massively online platforms
  2. Social / Digital driving the network effect
    • Social media reaches 82% of the world and uses 19% of total time spent online
  3. Marketing Model has changed
  4. Data is creating opportunities
    • By 2020, the digital universe will grow by a factor of 300
    • From now until 2020, the digital universe will double every two years

People Data and the Future of Marketing – ClickZ Live Chicago 2015

By Leave a Comment

People DataMy notes on People Data and Its Impact on Marketing
by Shawn O’Neal, Unilever

Economies of scale = competitive advantage

The space we are in today (data & analytics and what it does for marketing) is game changing.

Economies of scale – large amounts of market share & purchasing power to leverage costs

started 250 years ago – spinning
Jenny (created sweatshops)

1950’s to 1980’s economies of scale was still the big thing, but then something change.

Disruption – Google, amazon.com, uber, airbnb – scale isn’t made of pure assets any more.

Big problem for companies isn’t other big players, it’s the little guys.

What are the implications for Competitive Advantage?

What is People Data?

  • The Data itself – both social and individual
  • Everyday analytics
  • Everything that enables us to harness it for use

Big data has always been around. It’s just using data effectively.

Read the rest of People Data and the Future of Marketing – ClickZ Live Chicago 2015

Developing Mobile Apps with The Ionic Framework – Front Porch Front-End Developers Conference, Dallas, TX

By Leave a Comment

Presented by Justin Noel

Everyone wants to create an app. There are lots of platforms and cross-platform development costs a lot of money.

The Downsides of Native

  • Proficiency in each platform required
  • Extensive Development Setup required

Hybrid Apps

  • HTML5 that acts like native
  • Web wrapped in native layer
  • Direct access to native APIs
  • Cordova/Phonegap
  • Familiar web dev environment

Hybrid Apps have a Bad reputation, but they can be beautiful.

ionic is a beautiful, open source framework for developing hybrid mobile apps with HTML5. They have taken the traditional mobile UI and made it available within the framework.

ionic showcase

ionic creator is a WYSIWYG for creating hybrid apps.

There is a lot of setup to develop apps – lots of SDKs and programs to install. ionic has a virtual machine called ionic box with all of the necessary requirements to get started developing.

Read the rest of Developing Mobile Apps with The Ionic Framework – Front Porch Front-End Developers Conference, Dallas, TX

Social Farming?

By Leave a Comment

Goat kids will stay with their mother until th...
Image via Wikipedia

My Farm is a social networking project in which members (who pay £30) work together (online, not actually working together) to decide how the farm should be managed. Decisions are made about what is planted in what locations, what livestock should be raised, etc., etc.

The web site keeps up-to-date information about what is going on and the progress of crops and livestock. There is even a webcam so you can see what is going on real-time. For educational purposes, I think it’s great. As far as changing the way farming is done in the future…

I really don’t think so.

 

Related articles