• What?
  • Who?
  • Contact Jonathan Jeter
  • Privacy Policy

Jonathan Jeter

Director of Application Development

  • Jonathan Jeter on Google+
  • Jonathan Jeter on Facebook
  • Follow Jonathan Jeter on Twitter
  • Jonathan Jeter on LinkedIn
  • Jonathan Jeter's rss feed
Home Archives for Web search engine

Harnessing the Power of Intent Data and Predictive Analytics

November 17, 2015 By Jonathan Jeter Leave a Comment

Harnessing the Power of Intent Data and Predictive Analytics
Michael Mire, SweetIQ

Local search is the ultimate indicator of intent.

  • We’re doing it all the time. (4 in 5 consumers use search engines to find local information.)
  • We’re doing it more and more. (Google search interest in “near me” has increased 34x since 2011.)

We’re on our way to online to offline (O2O) direct attribution.

  • geo targeting / geo fencing
  • beacons
  • redemption / purchase in a store

Today, there are lots of moving parts, which makes it look a lot like Swiss Cheese.

  • estimote (beacons)
  • RetailNext (wifi analytics)
  • xAd
  • Placed
  • NinthDecimal
  • NOMi

You’re only able to track <3% of the market today, so it’s difficult to create a reliable model.

Read the rest of Harnessing the Power of Intent Data and Predictive Analytics

Build an O2O attribution funnel / model.

  • Impressions – number of times your stores appeared in local search

Like this:

Like Loading...

Filed Under: Data / Analytics Tagged With: attribution model, case study, click throughs, ClickZ Live Chicago 2015, conference notes, czlchi, google search, local information, local search, Search Engine, Search engine optimization, Search engines, Web search engine

Delete Your Google Search History Before It Becomes a Permanent Record

February 23, 2012 By Jonathan Jeter Leave a Comment

Logo of the Electronic Frontier Foundation - Image via Wikipedia

The Electronic Frontier Foundation has released clear instructions and a compelling argument for deleting your Google search history before the new, comprehensive Google Privacy Policy goes into effect on March 1, 2012. The concern with the new, unified privacy policy is that your web search history will be combined with your data on YouTube, Google Plus, Gmail, Google Docs and all other Google properties, as well as saving it as a permanent history. Removing your search history won’t stop Google from using your data for internal purposes, but it will keep different Google properties from using your search history for marketing and customization purposes.

The instructions are simple. When logged in to your Google account, go to http://www.google.com/history and click the “remove all history” button, confirming it on the next page. That’s it. That will remove your search history and keep your history from being recorded in the future. It is also important that you do this for all of your Google accounts and for some of us, that might quite a task.

Read the rest of Delete Your Google Search History Before It Becomes a Permanent Record

Like this:

Like Loading...

Filed Under: Technology Tagged With: clear instructions, compelling argument, comprehensive Google Privacy Policy, customization purposes, detailed description, different google properties, Electronic Frontier Foundation, good articles, Google, Google account, Google Docs, Google Plus, Google Privacy Policy, Google properties, google search history, internal purposes, List of Google products, March 1 2012, New Privacy Policy, permanent history, privacy policy, related article links, Search, search history, Search Privacy, Technology Internet, Web search engine, web search history, YouTube

Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Jonathan Jeter Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced

Tell someone about this:

  • Email
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • More
  • Reddit
  • Pocket
  • Tumblr

Like this:

Like Loading...

Filed Under: Web Development Tagged With: Big Brand Budgets, black hat, Business Finance, conference notes, e - commerce, Electronic commerce, Engine Strategies Conference, Hat Unconferenced Search, Promotion Building Brands, Search Engine, Search engine optimization, search engine strategies, Search Panda, SES Chicago 2011, Social Media, Social Media Signals, strategies conference, Successful Site Relaunch, UX Navigating, Web Design and Development, Web search engine, White Hat

Search Engine Strategies Conference 2011 – Day 2

November 16, 2011 By Jonathan Jeter Leave a Comment

Looking forward to day 2 of SES. On the schedule for today is

  • Social Media Signals in Search
  • Panda vs. Human: Advanced eCommerce & UX
  • Navigating “The Dip”: Planning a Successful Site Relaunch
  • Local + Social: The Future of Promotion
  • Building Brands without Big Brand Budgets
  • SEW White Hat, Black Hat Unconferenced

Tell someone about this:

  • Email
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • More
  • Reddit
  • Pocket
  • Tumblr

Like this:

Like Loading...

Filed Under: Web Development Tagged With: Adam Audette, Big Brand Budgets, black hat, Business Finance, conference notes, e - commerce, Electronic commerce, Engine Strategies Conference, Hat Unconferenced Search, Promotion Building Brands, Search Engine, Search engine optimization, search engine strategies, Search Panda, SES Chicago 2011, Social Media, Social Media Signals, strategies conference, Successful Site, Successful Site Relaunch, UX Navigating, Web search engine, White Hat

Strategic Use of User- Generated Content for SEO

November 15, 2011 By Jonathan Jeter Leave a Comment

By Michael DeHaven, Group Product Manager, SEO, for Bazaarvoice

Bazaarvoice manages User-Generated Content (UGC) for over 1300 brands.

Compared user reviews from the audience for a chocolate caramel square to the marketing text on the package. Some negative and positive reviews.

User-generated content

80%-90% of UGC on major brand web sites is actually written by users.

Language styles – the words that you typically think of (or marketers think of) are totally different than what actual users write when writing reviews.

7 Principles of User Generated SEO

Read the rest of Strategic Use of User- Generated Content for SEO

  1. Don’t forget the fundamentals of SEO – UGC will not fix a site with poor SEO
  2. Search engines get bored – they want new stuff. By leveraging UGC, you can keep content fresh.
  3. The Primanti Principle – a primanti sandwich has French fries in it. You want to have the right amount of fries. The same applies to search.

Like this:

Like Loading...

Filed Under: SEO Tagged With: actual users, algorithm changes, better product, brand site, brand web sites, chocolate caramel square, Content Beyond SEO, Entertainment Culture, French fries, Group Product Manager, insert 40 reviews, keyword footprint, Language styles, long-tail vault, major brand web, marketing content, marketing text, Michael DeHaven, Multi-environment interactions, new stuff, non-optimized site, online research, page target keywords, poor seo search, positive reviews, Primanti Principle, primanti sandwich, product description, Relevant times, right times, rosetta stone, Search Engine, Search engines, SEO traffic, separate review pages, SES Chicago 2011, Social integration, social properties, Strategic Unlock, Strategic Use, Take phrases, Target keywords, Targets Target keywords, Technology Internet, top-level domain, traditional seo, UGC pages, User Generated SEO, user-generated content, vice versa, Web search engine, web site, well-optimized site

Duplicate Content & Multiple Site Issues

November 15, 2011 By Jonathan Jeter Leave a Comment

By Shari Thurow, Funder and SEO Director of Omni Marketing Interactive

What is duplicate content? Search engines don’t see layout, just copy. Exclude our site search via robots.txt and meta robots tag to avoid submitting duplicate content to Google. Duplicate content is not considered spam, but it can be penalized. The biggest issue, however, is usability. IMPORTANT NOTE: Duplicate content is not penalized, it’s filtered out of the SERPs.

How do search engines filter out duplicate content?

Read the rest of Duplicate Content & Multiple Site Issues

  • Crawl time filters (duplicate URLs)
  • Index-time filters
  • Query-time filters

Index-Time Filters

  • Broilerplate strippings (search engine removes broilerplate elements to determine the content fingerprint)
  • Linkage properties (# of inbound and outbound links)
  • Host name resolution (what domain resides on which ip address?)
  • Shingle Comparison (Andre Broder – Google Scholar and shingles)
    • Every Web document has a unique content signature or “fingerprint”

Like this:

Like Loading...

Filed Under: Web Development Tagged With: Business Finance, Director of Omni Marketing Interactive Duplicate Content, Entertainment Culture, Interactive Duplicate Content, marketing interactive, Multiple Site Issues, omni marketing, Search engine optimization, SEO Director, SES Chicago 2011, shari thurow, Technology Internet, Web content, Web Design and Development, Web page, Web search engine

SES Chicago 2011

November 15, 2011 By Jonathan Jeter Leave a Comment

I’m excited to be at SES for the first time and will be blogging throughout the week. I won’t necessarily be live blogging, but I do want to get my thoughts and observations down before they slip away. I’m planning on attending some interesting sessions on different topics that affect me personally for my job and for personal web projects.
Here’s what I have planned for today.

  • Duplicate Content & Multiple Site Issues
  • Information Architecture for the Modern Website
  • User Generated SEO
  • Conversion Tools of the Master Craftsman

Tell someone about this:

  • Email
  • Print
  • Twitter
  • LinkedIn
  • Facebook
  • More
  • Reddit
  • Pocket
  • Tumblr

Like this:

Like Loading...

Filed Under: SEO Tagged With: conversion tools, Craftsman SES Chicago, different topics, Duplicate content, Information architecture, interesting sessions, Master Craftsman, Modern Website User, Multiple Site Issues, personal web projects, Search engine optimization, SEO Conversion Tools, SES Chicago, SES Chicago 2011, Technology Internet, User Generated SEO, Web search engine

Stuff I Like to Talk About:

  • Business
  • Digital Imaging
  • Internet Marketing
    • Email Marketing
    • SEM / Paid Search
  • Life
  • Other Stuff
    • Health
    • Taekwondo (TKD)
  • Sports
    • Football
  • Technology
    • Augmented Reality
    • Awesome or Scary?
    • Marketing Technology
      • Data / Analytics
      • Omnichannel
    • Mobile
      • Android
    • Virtual Reality
  • User Interface / User Experience Design
  • Web Development
    • Browsers
    • CSS
    • Front-End Development
    • Google+ (Google Plus)
    • HTML5
    • JavaScript
    • jQuery
    • Mobile
    • MVC
    • Responsive Design
    • SEO
    • Social Media
    • UI/UX
    • WordPress

HTML

  • HTML Entities

JavaScript

  • MEAN.js

My Sites

  • Head Turning Media
  • Jonathan Jeter (Brand Yourself)
  • My Humor

Online Experts

  • Bryan Eisenberg
  • Danny Sullivan
  • Duane Forrester
  • Keith Brown
  • Louis Gray
  • Matt Cutts

UI / UX

  • Jared Spool
  • Paul Jeter
FreshBooks
Genesis Framework for WordPress Premise Landing Pages Made Easy

Most Popular

  • Exploring Standard Ad Unit Sizes: Google AdSense 300…
  • To The Moon And Back: Taking The Leap Towards…
  • A Brief History of the Complete Redesign of Google…
  • Looking for Instagram or Android fonts or logos and…
  • The Relentless Pursuit of the Right Answer: Why…
  • My Notes on “Marketing Technology as Force…
  • Exploring Standard Ad Unit Sizes: Google AdSense…
  • Ultimate Engagement: Data Driven Email Tactics
  • Exploring Standard Ad Unit Sizes: Google AdSense…
  • Touchpoints, Platforms, and People: Designing an…

Copyright © 2025 Jonathan Jeter

 

Loading Comments...
 

    %d