Victor Lee from Hasbro – keynote for ClickZ Live Chicago 2015

Digital Transformation or Extinction

My notes from the Opening Keynote at ClickZ Live Chicago 2015

by Victor Lee @vlee, Senior Vice President, Digital Marketing, Hasbro, Incorporated

Why is change so hard? We love normal.

Netflix tried to sell 49% to Blockbuster, but Blockbuster said “no” because they didn’t want change. Now Blockbuster doesn’t exist any more.

We accept average. On average a banner ad click-through rate now is .1% to .2%. We celebrate a .25% click-through rate because it’s above average, but who wants to be average? The majority of the world has accepted the current numbers. It’s safe.

Don’t be afraid to fail. Be afraid to win. “Because we’ve always done it that way.” The people who have always done it that way, usually aren’t around anymore.

Newspapers, radio and TV have had to change to be relevant.

Read the rest of Opening Keynote at ClickZ Live Chicago 2015 – Digital Transformation or Extinction

The Google AdSense 120×240 – Vertical Banner is a shorter version of the 120 x 600 – Skyscraper. The AdSense version of this ad unit is only available for text ads, due to the small area. Once again, the 120 x 240 – Vertical Banner ad unit size is also used by Microsoft Advertising, while it has been delisted by the IAB (Interactive Advertising Bureau).

This small, vertical banner is ideal when you have a small area under a thin column or you have a small area available in a large header or footer. While the 120 x 240 – Vertical Banner shouldn’t be relied upon as your main income generator for a page, as it doesn’t attract a lot of attention, it can be very effective if placed correctly. If you’re trying to place a skyscraper under a menu or in a sidebar and it is just too long, the 120×240 vertical banner is a good alternative.

Read the rest of Exploring Standard Ad Unit Sizes: Google AdSense 120×240 Vertical Banner

Digital Transformation or Extinction

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