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Home Archives for bar code

Search on Mobile Devices: The Next Frontier

November 17, 2011 By Jonathan Jeter 2 Comments

Moderator:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Speakers:
Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

Lynne Kurdziel of Luminate Marketing
Lynne Kurdziel of Luminate Marketing

how mobile is changing content and what it means to business

Lynne Kurdziel

Top 5 impacts of mobile on business and non-profits

  1. localization
  2. immediacy – we can provide timely content that would be less useful if you had to wait
  3. shareability – you can share anything with anyone at any time
  4. media mobility
  5. divergent platforms – challenge of variability in what users have available

You can use mobile to streamline business processes and and create quick marketing media. User generated content and a streamlined data collection process creates freshness for SEO. What does conversion look like for ministries and non-profits? Donations, support, partnerships.

Non-profits are using apps to be able to share their mission and receive donations anywhere.

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Filed Under: Mobile Tagged With: Angie Schottmuller, articles mobile, Artisan Angie Schottmuller, Artisan Lynne Kurdziel, bar code, Bathroom Stalls, bell big box, Business Finance, business lynne kurdziel, business processes, campaigns zoo records, clever artistic opportunities, code test, codes implement, Conversion rate, conversion rate taco, Digital Evangelist, divergent platforms, incentive product signage, Interactive Artisan, Lego codes, location interactive map, Luminate Marketing Angie Schottmuller, Lynne Kurdziel, marketing angie schottmuller, Microsoft Tag, Microsoft tag contest, mobile bar codes, mobile barcode, mobile barcode marketing, mobile device, mobile devices, mobility presents opportunities, NCR Corp., New Journalism, non-profits localization immediacy, objective create, platforms golden rules, QR Code, qr code campaign, QR code generators, qr codes, quick marketing media, sample giveaway, Select tools test, SES Chicago 2011, square checkin promo, streamlined data collection, successful qr code, Sundeep Kapur, tangible metrics, Technology Internet, time media mobility, time media mobility divergent platforms, timely content, track 2d barcode, Uniform Resource Locator, unique conversion opportunities, user define, user experience, user experience image, value-added user experience

Jared Spool – Mobile & UX: Inside the Eye of the Perfect Storm

June 1, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

 

h2. Mobile & UX: Inside the Eye of the Perfect Storm

Session 1 – Jared Spool

The UX aspect of mobile has really exploded recently.

Examples:

My Coke Rewards – mobile site had to have Flash. Excluded all iPhone users.

Fox Weather “Alternate content should be placed here.”

MikePanetta.com – QR code on sign, but no mobile site.

Mariott Hotel – connect to wifi via mobile

h3. Sturgeon’s Law

Theodore Sturgeon “90% of everything is crap!”

United airlines email link to 404 page

Coke has fixed the flash problem, but shows the entire site when user is trying to input a code.

You would think by now that we now how to show sites on mobile now, but companies still have issues: verizon wireless, att, apple, air canada

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Filed Under: User Interface / User Experience Design Tagged With: Activity vs, Additional skills ethnography, Alternate content, analytics marketing technology, Apartment building, baby steps, bar code, basic expectations, Coke Rewards, customer keeps, Customer Support User, Denver Airport, Disney Six Flags, entire experience, Excitement Generators, Experience Design Skills, experience vision celebrate, Fox Weather, great learning opportunity, groupon excitement generators, Information architecture, Interaction design copy, Investment Performance Payoff, iphone users, Jared Spool, Keep adding, Law Theodore Sturgeon, major design failure, Mariott Hotel, methods soft skills, mobile h3, mobile site, My Coke Rewards, new york times, odd little things, page coke, Perfect Storm, Perfect Storm Invest, Perfect Storm Session, practices information design, process management user, QR Code, qr codes, risks jared spool, ROI social networks, Same thing, second test, Six Flags, Social network, social networks, Sturgeon's Law, team member, Technology Internet, testing remote usability, Theodore Sturgeon, Today Good examples, Two-way rating, UI, UIE, UIE Web App, UX, UX aspect, verizon wireless, web app, Web App Master, Web App Master's Tour

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