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One Size Fits No One – Digital Velocity Conference 2014 #dv14

January 23, 2014 By Jonathan Jeter Leave a Comment

Marketing copy1a3 (Photo credit: Wikipedia)

Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
@jasonburby

Tailored messages work better

There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.

Treating EVERYONE the same (Failures of common sense marketing)

Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.

Lulu Lemon – Marketing to women, even if they know you are male.

We often take a good idea, but apply it to everyone.

Read the rest of One Size Fits No One – Digital Velocity Conference 2014 #dv14

Top 8 Reasons Marketers Struggle

  1. Lack of Defined, Documented & Shared Goals
    Ways to Overcome: Alignment, Focus, Champion

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Filed Under: Internet Marketing Tagged With: Action Enablers Lack, action Marketers, actionable opportunities, Audience Stream Think, B2B Marketing Personas, basic targeting capabilities, Behavioral Based Examples, big thing, Business Finance, Business-to-Business, Champion Lack, Chief Performance Marketing, Chief Performance Marketing Officer, common sense marketing, conference notes, constant focus, correctly marketers, Customer/Prospect online, Data Analytics, different people, different versions, different ways, Digital Velocity, Digital Velocity conference, DISTRIBUTE Ways, DV14 Tailored messages, dynamic prioritization, Enterprise Tag Management, Examples VIP Appliance, Extends Global Leadership, fewer things, Goal Performance, good idea, greatest potential impact, impact Web site, Internet marketing, Jason Burby, leverage technology, limited resources, location Age Segment/Persona, Lulu Lemon, Marketers Struggle Lack, Marketing, Marketing and Advertising, Marketing Department, media technologies, ongoing optimization approach, Online banking, Profile Based Examples, Resources Ways, Retargeting media technologies, San Diego, Shared Goals Ways, Shift focus, Shift Processes/Culture, Shopper Loyalist Platinum, tailor messages, Takeaways Customizing messages, Taking Action Ways, Target Behavioral Based, Tealium, Tealium Achieves Banner, Tealium AudienceStream Moving, Tealium Tag Management, Technology Internet, The next big thing, unified marketing experience, User Conference, web site, Website, Write down

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