Here is my summary of the “One Size Fits No One” presentation by Jason Burby at Digital Velocity Tealium User Conference 2014, San Diego, CA
Presenter: Jason Burby, Chief Performance Marketing Officer – POSSIBLE
Tailored messages work better
There are many many things that shape who we are, what matters to us (at a point in time) and what drives passion, focus and priority.
Treating EVERYONE the same (Failures of common sense marketing)
Online banking. If all you ever do is sign in, why are they marketing to you? They’re training you to tune out the rest of the page.
Lulu Lemon – Marketing to women, even if they know you are male.
We often take a good idea, but apply it to everyone.
Top 8 Reasons Marketers Struggle
- Lack of Defined, Documented & Shared Goals
Ways to Overcome: Alignment, Focus, Champion