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Home Archives for Content Strategy

Closing Panel at HTML5TX Conference

February 2, 2013 By Jonathan Jeter Leave a Comment

Closing Panel at HTML5TX ConferenceTheme: Where has HTML5 come with the diversity of devices

Panelists: Christopher Schmitt, Ryan Joy, Burke Holland,  Estelle Weyl, Joe McCann, Mike Taylor

What is future-friendly?

Joe: being future-friendly with the web is supporting mobile, but a better strategy is a content strategy for all devices and where they are used. It’s okay to think of web browsers as end points, but your content should be able to live in all environments.

Desktop. Laptop. Smartphone. Tablet. Phablet. Xbox. PS Vita. Smart TVs.  That’s a lot of places your content can live.  Building specific experiences for each one of these simply doesn’t scale.  Let’s find out why and how to tackle such an enormous problem.

Being “”Future Friendly”” is not necessarily just a visual or interaction design decision, but an architectural decision as well.  Furthermore, being “”Future Friendly”” is not about the web or native:  it’s both and more.

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Filed Under: HTML5, Mobile, Web Development Tagged With: basic PC desktop, Better browsers, better strategy, better things, big shift, big thing, browser developer tools, Burke Holland, business case, cheapness Estelle, Christopher Schmitt, Christopher Schmitt Burke, community device testing, conference notes, Content Strategy, devices Panelists, different things, different versions, end points, Estelle Weyl, Future Friendly, great browsers, HTML5tx Closing Panel, interaction design decision, Internet of Things, Joe McCann, Kendo UI, long time, massive wi-fi networks, Microsoft Guy, Mike Taylor, Mobile browser, mobile browsers, mobile development, mobile device, mobile devices, mobile site, Mobile Sites, mobile world, multiple browsers, multiple devices, new feature, new web features, operating system, personal devices, real silver bullet, Resource libraries code, self-aware devices, Web browser, Web Browsers, Web Weekly Watercooler, Will Never

Mike Lee – AARP: Designing a Strategy for Organizational Transformations

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

AARP has been around over 53 years.

AARP has 38 million members.

AARP.org 6 million UVs per month. Over 1 billion page views per year.

Betty White is the new spokesperson for AARP.

Focus all traffic in to AARP.org, but then syndicate content to partner sites, blogs, social networks and mobile devices and platforms.

AARP is mostly printed based. AARP magazine goes to 54 million subscribers. 300 versions of the magazine sent out 6 times a year.

TV+Radio syndicated television and radio shows

Web – Major Web Site

Mobile – not quite there yet

Print group creates xml feed to export to web.

AARP Mobile Web Adoption Rate

Since 2009, mobile traffic to the site has increased 2050%. Apple devices 66%, Android 23% and growing.

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Filed Under: User Interface / User Experience Design Tagged With: AARP magazine, AARP Mobile Web, aarp.org participates, Adoption Rate, app developer, Apple devices, Application programming interface, Archos TV+ Portable Video Player (PVP), articles member login, Betty White, bottle rocket, card mike lee, casual games, CMS Twitter Facebook, code apis, Content Strategy, different platforms, feature phone usage, Flagship App Web, Global Business Network, Innovation Modes, Latest videos, latest wcms articles, Major Web Site, Mike Lee, mobile apps, mobile device, mobile devices, mobile traffic, mobile web, new spokesperson, Organizational Transformations, page views, partner sites, phone numbers, Print group, radio shows web, Site channels, site components, Social network, social networks, Social Security, Technology Internet, topic button, UI, UIE, UIE Web App, UX, Vote SMS campaign, Web Adoption Rate, web app, Web App Master, Web App Master's Tour, Web content, Web Content adaptation, web site, Web site components, world wide web, xml feed

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