Rob Garner, Vice President Strategy, iCrossing
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge
How Can You Achieve Social Success?
Andrea Fishman from bgt
Lots of different new tools for social/search integration.
- google+ pages
- tablets, apps & mobile
- facebook open graph
- social gamification
The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.
The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.
You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.