UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011
How do you start from a mountain of data and create something presentable that conveys the message?
Analysis vs Presentation
Data Visualization vs Infographic
Data Visualizations are generated
Infographics are designed (manually drawn)
Education vs Persuasion
Education distributes information without a message
Persuasion has an agenda
The number of different information axes represented
Large number of targets
Finite number of visual properties
Qualitative relationships are more difficult to represent because there are no standards and the reader has to be educated before the reader can understand the data.
Intentional choices are superior to arbitrary choices. You need to make intentional choices when presenting data, not just use a template of what you’ve done before.