Jonathan Jeter

Director of Application Development

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Be Real and Be Nice in Social Media

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The Jeter FamilyIt’s amazing how some days just have a theme. Today in my daily ritual of browsing my social spaces, the theme of being real, being helpful and being polite when participating in Facebook, Twitter, Google+, etc. kept coming up over and over again.

First, I read a great article by Jonathan Morrow on Copyblogger, (which creates the Genesis Framework that I use on my blog) called “21 Warning Signs You’re Becoming a Social Media Snob” that gives great insight and a cool self-evaluation tool to see if you have become a “Social Media Snob”. I won’t divulge my score, but I think I’m doing okay, but it’s a good reminder that I can be doing better. My favorite part of the article is the solution, which is to show empathy and caring in your social interactions online.

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Exploring Standard Ad Unit Sizes: Google AdSense 234×60 Half Banner

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Google Adsense Page Navigation
Image by Stephen Edgar - Netweb via Flickr

As we delve further in this series of posts on Google AdSense ad sizes, we’ll explore the less used and alternate versions of Google AdSense banners. The AdSense 234 x 60 – Half Banner is found in the “Other – Horizontal” category, after the four main recommended sizes. While this ad unit is in the Delisted Standard Ad Unit sizes on the IAB Ad Unit Guidelines, it can be found as a recommended size in the Microsoft Advertising Standard Ad specs. I think the reason for the difference is that the IAB creates standards for agencies and other large advertisers, while AdSense and Microsoft Advertising also provide marketing channels for smaller businesses and publishers.

The 234×60 – Half Banner is very useful in side columns, especially near a navigation menu or under a larger square or rectangle ad unit. I have also seen it used in the footer of a website or blog.

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Exploring Standard Ad Unit Sizes: Google AdSense 468×60 Banner

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Ah, the original banner ad. Now relegated to the description of 468×60 – Banner in the “Other – Horizontal” category of AdSense, it is the original banner ad that showed up all over the Internet in the late 90’s and early 2000’s. This ad unit is the grandfather of Internet banners. The 468×60 reigned supreme in the days of 640×480 and 800×600 screen resolution, but has given way today to leaderboards and skyscrapers with the advent of larger screen sizes.

When was the last time you saw the small version of the classic banner ad? No, really. I have searched and searched across sites for examples to put in this article, but haven’t been able to find any on major sites anywhere. I did find a few smaller sites that still use the 468×60 banner, but they also plaster ads all over the page – not really the type of advertising you want to be associated with.

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Exploring Standard Ad Unit Sizes: Google AdSense 160×600 Wide Skyscraper

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160x600 Wide Skyscraper on mashable.com
The Wide Skyscraper works well in a side column

The wide skyscraper is another ad unit that has taken over as one of the most prevalent ad units visible throughout The Internet. This ad size is recommended by all of the major ad networks, including Google AdSense, Microsoft Advertising and the IAB (Interactive Advertising Bureau). Unlike most of the square ad units, the skyscraper is designed for very specific locations, as it is very tall and thin, although not as thin as its predecessor, the 120 x 600 – Skyscraper. The skyscraper is very useful for small columns, or rails, on your site, under menus, categories, tags or other, similar list-type content.

Because of this, the 160 x 600 – Wide Skyscraper has become harder to find, as wider screen have allowed the navigation columns to expand to 250 or 300 pixels, accommodating the larger square ad units. However, a lot of properties are starting to put the Wide skyscraper next to a list or menu in the wider columns that are now found in most modern layouts.

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Exploring Standard Ad Unit Sizes: Google AdSense 728×90 Leaderboard

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WebMD 728x90 Leaderboard
728x90 Leaderboard on the home page of WebMD

Ah, the Leaderboard – it is the younger, flashier cousin to the original 468×60 banner and is now widely used throughout the Internet. While the  728×90 – Leaderboard is one of the standard recommended AdSense ad sizes by Google, it is also a standard size recommended by Microsoft Advertising (Bing/Yahoo!) and the  IAB (Interactive Advertising Bureau).

When used in AdSense, the 728 x 90 – Leaderboard ad unit can contain either text ads or image/rich media ads and is intended for the very top or bottom of a site and doesn’t usually fit in the constrained area of a blog content area.

An example of the text version of the AdSense Leaderboard can be found below. Leaderboards typically contain graphic banner ads and not text ads as shown in this example. However, if you click on the text (not the link) in the banner above and move your mouse to the right, the content area should scroll and you’ll be able to see the rest of the text that Google puts into the text version of the 728×90 Leaderboard in AdSense.

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Exploring Standard Ad Unit Sizes: Google AdSense 336 x 280 – Large Rectangle

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AdSense 336x280 Large Rectangle Example
AdSense 336x280 Large Rectangle Example

Google’s second recommended ad unit size for AdSense is the 336 x 280 – Large Rectangle. This ad unit size is not listed in the most popular sizes on the Yahoo! Ad Network, but is on the listed in the Microsoft Advertising PubCenter for ad publishers for small businesses, but not in the Standard Ad Creative Acceptance Policy for Marketers & Agencies. On the IAB (Interactive Advertising Bureau) Ad Unit Guidelines, this size is listed in the Delisted Standard Ad Units as of February 28, 2011.

While this size is available in AdSense for both text and image/rich media ads, it seems that this size is used mainly for small publishers and due to it’s size, is commonly used to take up a large area of the content. Google offer examples of the 336×380 Large Rectangle and they are all embedded in or below the content.

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Exploring Standard Ad Unit Sizes: Google AdSense 300 x 250 – Medium Rectangle

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CNN 300x250 Ad Unit Example
CNN Web page has 300x250 Display Ad in the right sidebar

This is the first of a series of posts on Google AdSense ad sizes. The main reason I’m doing this is for my own reference. There won’t necessarily be any great insight or advice on how to use these ads. It is mainly a test environment so I can see all of the current AdSense options in action. It will also compare Google AdSense ad sizes to standard agency ad unit sizes.

Four Recommended Ad Sizes

AdSense has four main recommended AdSense ad unit sizes, which are the following:

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  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 160 x 600 – Wide Skyscraper