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Josh Clark – Mobile Apps: Native or Web-Based?

May 23, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 23, 2011

Josh Clark (author of TapWorthy) – Mobile Apps-Native or Web-Based
Josh Clark – Mobile Apps-Native or Web-Based?

Josh Clark, Author of TapWorthy

Mobile Apps

Mobile is growing quickly, with many platforms (many cultures)

App design needs to take mobile culture into accounts, how to develop for a iPhone user vs Android user, etc.

Read the rest of Josh Clark – Mobile Apps: Native or Web-Based?

Blackberry still has 40% of the global enterprise

  • Text-centric
  • low browser activity (blackberry browser has sucked until recently, when they adopted webkit)
  • how does your app fit into a text heavy culture

iPhone

  • active
  • high browser activity
  • spenders (big buyers – 70% of ebays mobile commerce is iPhone; eBay accounts for 25% of mobile commerce)
  • older, wealthier
  • according to OKCupid, iPhone users have more sex

Android

  • it’s about the technology
  • it’s about tools and features
  • customization
  • cutting edge
  • technically-proficient, customized

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