design changes Archives - Jonathan Jeter

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

Read the rest of 8 Design Lessons Learned from the Google Redesign

Executive Buy-In
Take the Design Temperature
Unique Concept Presentation
Do the Initial Design in a Vacuum

By Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

I will be updating this page and editing it throughout the week. (slides)

How Not to Improve Your Conversion Rates

Don’t do slice & dice optimization – don’t try too many variables at once

one of the most important things to test is marketing message or unique value proposition

Every single keyword you’re targeting, either by SEO or SEM, needs its own landing page. The conversion rate goes up exponentially. You need to create dedicated landing pages for every channel. Use form analytics if use Omniture to see how users are interacting with forms.

Call tracking needs to track what keywords are generating calls. 43% of all conversions happen over the phone.

Tools

You have to have a quick loading site. MUST LOAD IN UNDER 2 SECONDS!!! Pagespeed, loads.in, websiteoptimization.com (look at 56k download speed)

Read the rest of Conversion Tools of the Master Craftsman

8 Design Lessons Learned from the Google Redesign

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Conversion Tools of the Master Craftsman

How Not to Improve Your Conversion Rates

Tools

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