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Home Archives for design changes

8 Design Lessons Learned from the Google Redesign

March 12, 2012 By Jonathan Jeter 1 Comment

After attending yesterday’s “A Brief History of the Complete Redesign of Google,” which gave an in-depth look at the process of the Google User Interface (UI) design and redesign over the year, at the South by Southwest Interactive 2012 Conference, I’ve been thinking a lot about how the redesign process at Google translates over to those of us who also have day jobs taking care of major website brands. A lot of the things that we complain about in our corporate work were discussed in the Google panel discussion, with examples of how they were overcome in this process.

The following things stood out to me as necessary for a complete Brand redesign to be successfully completed. Hopefully, none of the terms that the panel of Googlers used were proprietary or trademarked.

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  1. Executive Buy-In
  2. Take the Design Temperature
  3. Unique Concept Presentation
  4. Do the Initial Design in a Vacuum

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Filed Under: UI/UX Tagged With: account legacy items, account possible issues, Brand, brand design groups, Bullet-Proof Prototype, complete brand redesign, complete buy-in, Complete Redesign, conference notes, Creative Lab, Creative Lab team, current design, design changes, Design Lessons, design process, design snippets, design steps, design team, Design Temperature, design tests, Eat Your Own Dog Food, Eating your own dog food, executive buy-in, Food Every company, Google, Google Design, Google design team, Google panel, Google panel discussion, Google Presentations, Google Reader, impossible deadline, individual property owners, Initial Design, initial design research, initial requirements, initial stages, interactive 2012 conference, Kanna, Kennedy, main thing, major website brands, Many times, new design, niche product, online media, online media company, overall design, Own Dog Food, Panel discussion, product owners, real estate, redesign attempt, redesign process, Search engines, South by Southwest, South by Southwest Interactive, strong executive buy-in, Style guide, Technology Internet, Temperature Unique Concept, The Google, the South by Southwest, Unique Concept Presentation, User interface, Vacuum Ask, weight 11x17 paper

Conversion Tools of the Master Craftsman

November 15, 2011 By Jonathan Jeter Leave a Comment

By Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

I will be updating this page and editing it throughout the week. (slides)

How Not to Improve Your Conversion Rates

  • Don’t do slice & dice optimization – don’t try too many variables at once

one of the most important things to test is marketing message or unique value proposition

Every single keyword you’re targeting, either by SEO or SEM, needs its own landing page. The conversion rate goes up exponentially. You need to create dedicated landing pages for every channel. Use form analytics if use Omniture to see how users are interacting with forms.

Call tracking needs to track what keywords are generating calls. 43% of all conversions happen over the phone.

Tools

You have to have a quick loading site. MUST LOAD IN UNDER 2 SECONDS!!! Pagespeed, loads.in, websiteoptimization.com (look at 56k download speed)

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Filed Under: Web Development Tagged With: bestselling author, Bryan Eisenberg, btbuckets.com conversion tools, Conversion rate, conversion rates, conversion tools, custom landing pages, design changes, download speed, eye tracking tool, Fend-GUI.com quick eye, framing tools, Free behavioral, heat map, important things, Landing page, landing pages, Master Craftsman, NYTimes Bestselling Author, page load, page tools, permanent landing page, phone tools, quick loading site, Search engine optimization, second test, separate list, SES Advisory Board, SES Chicago 2011, single keyword, Technology Internet, Test cricket, unique value proposition, Use form analytics, Use video, User testing, usertesting.com test colors, Web Design and Development, Wire framing tools, Wordpress plugin

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