Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles
local + social
importance of local search
Online retail only represents 7% of all spending. Most research is done online, but purchases still occur offline for the most part.
Consumers are increasingly using more sources to find local information. 1/3 of Facebook users use Facebook on a mobile device. Social networkers are frequently finding local business information through recommendations from connections and consumer reviews.
Consumers are looking for businesses in a variety of places and expect the information to be easily available and accurate. 49% of social network searchers are looking for address/location and other basic business data.
Best Practices for local search.
business names do not:
- include marketing tag lines in your business name