• What?
  • Who?
  • Contact Jonathan Jeter
  • Privacy Policy

Jonathan Jeter

Director of Application Development

  • Jonathan Jeter on Google+
  • Jonathan Jeter on Facebook
  • Follow Jonathan Jeter on Twitter
  • Jonathan Jeter on LinkedIn
  • Jonathan Jeter's rss feed
Home Archives for paid search

Building an Effective Digital Marketing Foundation

January 23, 2014 By Jonathan Jeter Leave a Comment

Image representing Forrester Research as depic...
Image via CrunchBase

James McCormick, Senior Analyst – Forrester Research
[email protected]
@JFMcCormick

Here are my notes for the Digital Velocity conference

  • The customer insights challenge
  • A blueprint for digital marketing
  • Assessment of suite adopters
  • Strategies for success

The Changing Customer Behavior

Read the rest of Building an Effective Digital Marketing Foundation

  • The number of ways customers engage had exploded
  • Digital channels dominate (Google, Amazon.com, store website, search engines, etc.) Only offline channels are family/friends and physical store.
  • The digital landscape is changing – tablets and phones
    • Websites are now getting more traffic from tablets than smartphones
    • Internet users view 70% more pages on a tablet than a smartphone
  • Customers’ multi-channel behavior is complex (across phone, PC and tablet) – 22% engage multiple channels simultaneously
  • Multiple devices have given birth to the always addressable customer
    • Multiple devices
    • Frequent Access
    • Multiple locations

Like this:

Like Loading...

Filed Under: Internet Marketing Tagged With: Access Multiple locations, addressable customer Multiple, adoption success Realization, application integration Execution, Audience management, Big Data, Big Data challenge, Business, Business Finance, campaign management, capabilities Delivers measurements, capabilities Digital Marketing, Channel Intelligence, channels Channel approach, CI professionals CI, Collaboration Planning Resources, complete suite Services, conference notes, Content Management, Core Data, Cross-Channel Intelligence, CrunchBase James McCormick, customer analytics culture, Customer Behavior, Customer data model, customer experience, Customer experience Adoption, Customer Insights, Customer Insights Challenge, Customer Intelligence, Customer Recognition Management, data core capabilities, Data Core Data, Data management, different ways, Digital channels, Digital Integration Stage, Digital marketing, digital marketing Assessment, digital marketing suite, digital suite capabilities, digital suite program, Digital Velocity, Digital Velocity conference, Effective Digital Marketing, Effective Digital Marketing Foundation, Email Content Management, Forrester Research, Forrester Research jmccormick, Google, Improving customer experience, Integration Channel, Interactive memory Management, internet users, James McCormick, management External applications, management Integration Channel, management Workflows Data, Marketing, Marketing Suite Implementation, marketing suite Tools, multichannel approach Building, multiple channels, multiple devices, off-the-shelf marketing suite, paid search, Preference Management Optimization, processes Demands resources, search Audience management, Search Engine, Search engines, Senior Analyst, sequence Multiphase adoption, Services vendors Suite, Social Issues, Software vendors, suite adopters Strategies, suite adoption, suite capabilities Hub, Technology Internet, well-defined digital strategy

Enterprise Level SEO

November 17, 2011 By Jonathan Jeter Leave a Comment

English: seo block

Moderator
Mike Grehan, Global VP Content, SES, Search Engine Watch, ClickZ
Speakers:
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Russ Mann, Founder & CEO, Covario

Russ
SEO is more than tips and tricks, it’s a group effort. You can’t do it all yourself. The more successful approach for enterprise SEO is to be the team captain who manages the many contributors to the cause. The ultimate goal is to become the general (c-level) who promotes the greater cause.

SEO function requires many skill sets, but enterprise SEO requires so much more because of strategic and management responsibilities. You have to work with strategy, structure and systems.

No single technology is a silver bullet.

mastering your enterprise strategy
you should make sure that your SEO strategy is in line with the corporate strategy. Have a press alway available to show c-levels how your current SEO strategies are helping the corporate goals

Read the rest of Enterprise Level SEO

Like this:

Like Loading...

Filed Under: SEO Tagged With: ability create web, Bill Hunt, business strategy, Centralized keyword management, Clickz, Content collaboration matrix, corporate executive sponsor, corporate strategy, count monitoring webmaster, Covario Russ SEO, Covario.com white paper, Create web standards, cross-media optimization, current seo strategies, efficient keyword attribution, enterprise keywords, enterprise seo, enterprise strategy, excellence management, excellence management change, external opportunity maximization, friendly technology deployment, Global VP, Global VP Content, goals corporate strategy, governance template optimization, higher weighted priorities, infrastructure workflow indexing, interconnected network leverage, keyword management, keyword management strategy, marketing action plan, Mike Grehan, Moderator Mike Grehan, paid search, performance optimization standards, products multiple language, proof specification cost, recommendations agile development, relevance authority click, reputation crisis management, Russ Mann, search center, Search Engine, Search Engine Journal, search engine marketing, Search engine optimization, Search Engine Watch, Search friendly technology, Search friendly technology deployment, search program process, search program process analysis center, search program process analysiscenter, search team, SEO algorithm, SEO function, SEO performance, SEO strategy, SEO team, SES Advisory Board, SES Chicago 2011, team captain, technology compliance portfolio, tools traffic change, VP Content, web standards, webmaster tools

Social Media Signals in Search

November 16, 2011 By Jonathan Jeter Leave a Comment

Moderator:
Rob Garner, Vice President Strategy, iCrossing
Speakers:
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge

How Can You Achieve Social Success?

Andrea Fishman from bgt

Lots of different new tools for social/search integration.

  • google+ pages
  • tablets, apps & mobile
  • facebook open graph
  • social gamification

The game is now not just the creation and distribution of content, but optimizing it for the different social distribution channels.

The shift that has occurred is that you now have to think of how the audience will have an impact your content and figuring out ways to encourage interaction and promotion by your users.

You have to be aware of how your content appears on third party distribution channels. You have to figure out the right metrics via web analytics and social monitoring.

Read the rest of Social Media Signals in Search

Like this:

Like Loading...

Filed Under: SEO, Social Media Tagged With: activity feed recommendations, Andrea Fishman, better sharing experience, brand facebook page, button profile widget, button profile widget search widget, CEO and founder, different new tools, Digital marketing, digital marketing impact, distribution channels, Facebook ads, Facebook brand page, Facebook button, Facebook features, facebook open graph, Facebook page, Facebook page rankings, Facebook social widgets, google+ pages tablets, Internet marketing, Jim Yu, long-term search results, media content, media pages, non-branded content, open graph, paid search, party distribution channels, s driver, Search engine optimization, search results, SEO Link, SEO measure, SES Chicago 2011, simple best practices, social channels, social content, social distribution channels, social engagement implement, social gamification, social influence, Social Media, social media channel, social media content, social media pages, Social Media Signals, social monitoring, social seo, social signals, Social Success, Social Success Andrea, Social Success Jim, social widgets, social/search integration, specific distribution channels, Technology Internet, tweet button, web analytics, web site

Stuff I Like to Talk About:

  • Business
  • Digital Imaging
  • Internet Marketing
    • Email Marketing
    • SEM / Paid Search
  • Life
  • Other Stuff
    • Health
    • Taekwondo (TKD)
  • Sports
    • Football
  • Technology
    • Augmented Reality
    • Awesome or Scary?
    • Marketing Technology
      • Data / Analytics
      • Omnichannel
    • Mobile
      • Android
    • Virtual Reality
  • User Interface / User Experience Design
  • Web Development
    • Browsers
    • CSS
    • Front-End Development
    • Google+ (Google Plus)
    • HTML5
    • JavaScript
    • jQuery
    • Mobile
    • MVC
    • Responsive Design
    • SEO
    • Social Media
    • UI/UX
    • WordPress

HTML

  • HTML Entities

JavaScript

  • MEAN.js

My Sites

  • Head Turning Media
  • Jonathan Jeter (Brand Yourself)
  • My Humor

Online Experts

  • Bryan Eisenberg
  • Danny Sullivan
  • Duane Forrester
  • Keith Brown
  • Louis Gray
  • Matt Cutts

UI / UX

  • Jared Spool
  • Paul Jeter
FreshBooks
Genesis Framework for WordPress Premise Landing Pages Made Easy

Most Popular

  • Verizon Wireless – My Favorite Mobile Provider
  • Who?
  • Intro to WebGL and Three.js – Front Porch…
  • Exploring Standard Ad Unit Sizes: Google AdSense…
  • A Brief History of the Complete Redesign of Google…
  • People Data and the Future of Marketing –…
  • Exploring Standard Ad Unit Sizes: Google AdSense…
  • Jared Spool – The Essential Principles behind…
  • Removing the /blog Slug in WordPress MultiSite
  • Looking for Instagram or Android fonts or logos and…

Copyright © 2025 Jonathan Jeter

 

Loading Comments...
 

    %d