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Home Archives for Social Sciences

The Science of Good Design: A Dangerous Idea at #SXSW2012

March 13, 2012 By Jonathan Jeter Leave a Comment

Tuesday, March 13, 2012 at the South by Southwest Interactive Conference in Austin, Texas #sxsw #Dangerous #SXDangerous
by Ben McAllister (Assoc Creative Dir – frog design)

Richard Feynman - Image via Wikipedia

Research is about informing decisions.

“The Research” – the data doesn’t speak for itself. Someone should interpret it.

The Science of Certainty vs. The Science of Wonder

Scientism vs. Science

The Blind Spot: Science and the Crisis of Uncertainty by William Byers

Different kinds of research are very different from each other, there is a broad spectrum.

Hard sciences have laws that predict things with a large degree of certainty.

Social Sciences have experiments.

At the other end of the spectrum, we have “looking at stuff”. In design, we don’t do a lot of real scientific studies.

Cargo Cult Science – Richard Feynman’s Commencement Speech at CalTech

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Filed Under: User Interface / User Experience Design Tagged With: Assoc Creative Dir, Austin Texas, Ben McAllister, broad spectrum, California Institute of Technology, Cargo Cult Science, Certainty vs, Commencement Speech, conference notes, dangerous, Dangerous Idea, design opening party, frog design, Frog Design Inc., good design, Hard sciences, large degree, real scientific studies, Social Sciences, South by Southwest, South by Southwest Interactive, South by Southwest Interactive Conference, Southwest Interactive Conference, SXSW, SXSW Notes, SXSW2012, SXSWI, The Blind, the South by Southwest, William Byers, Wonder Scientism

High On Line: Applying Psychology to Web Design at #SXSW2012

March 11, 2012 By Jonathan Jeter Leave a Comment

Sunday, March 11 2012 at South by Southwest, Austin, TX
by Jason Hreha, Behavior Designer+UX Advisor, Applied Psychologist, www.persuasive.ly, Co-founder of Dopamine, UX Advisor @ 500 Startups

Research from the StansfoJason Hreha - positive.lyrd Persuasive Tech Lab

D – dopamine

Why do we need a UX Design / Motivational framework?

  • Design with Intent Deck – 101 Patterns for Influencing Behaviour Through Design – decks
  • Mental Notes – ways to bring psychology to web design.
  • Influence: The Psycology of Persuation
  • Gamification – instead of thinking in a step by step way, it becomes a conglomeration of incentives, but what’s the point?

Why do these tactics work? What are we changing?

Model was created by BJ Fogg (leader of the Stanford Pers Lab) – Behavior Model

What causes behavior? (What needs to come together in order for behavior to occur?

3 things need to coincide for behavior to occur

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Filed Under: UI/UX Tagged With: Ability Factors, ability fuel, ability motivation trigger, Action CTA, Applied Psychologist, articles bj fogg, B. J. Fogg, Behavior Designer+UX Advisor, Behavior Model, Behaviour Through Design, Big buttons, BJ Fogg, brain, Complexity Curve, design project amount, Free Download, god picure, Great talk, great things, high ability, High On Line, huge order form, Intent Deck, Jason Hreha, little rewards, Mental Effort, Mental Notes, motivation match, motivation product, motivation score, Motivational framework, Off-site triggers, On-site triggers, Operant Conditioning Trigger, overall design, Persuation Gamification, Physical Effort, Physical Effort - Tried, positive feedback, Product design, Social Deviance, Social network, Social Sciences, South by Southwest, Stanford Pers, Stanford Pers Lab, Stansford Persuasive Tech, Stansford Persuasive Tech Lab, Startups Research, step way, SXSW, SXSW Notes, SXSW2012, Technology Internet, true pain point, true problem, UX Advisor, UX Design, Web Design

Steve Portigal – Design Fieldwork: Uncovering Innovation From The Outside In

May 24, 2011 By Jonathan Jeter Leave a Comment

UIE Web App Master’s Tour – Seattle, Washington – May 24, 2011

Steve Portigal - Design Fieldwork - Uncovering Innovation From The Outside In
Steve Portigal - Design Fieldwork

Main Topics

  1. How insights from users can impact our designs
  2. How to gather those insights

Be a methods-polygamist

Choose, mash-up or create methodology based on the problem, integrate (Triangulate) with other methods, Create a library of methods and artifacts (screeners, interview guides, stimulit, storyboards, etc.) You can even create new ones and make it up as you go.

Different methods work together.

Innovation means getting beyond pain points

Users may not actually know what is causing the problem.

Pain points may not really be that painful anyway

Satisficing (Herbert Simon – 1956) refers to our acceptance of good enough solutions.

thereifixedit.com

Fieldwork leads to refined beliefs about customers

“You are not your user.” It’s good to realize that you are different than your users/clients, but it’s also necessary to realize similarities and commonality.

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Filed Under: User Interface / User Experience Design Tagged With: blank post, broad post-it voting, check typical timelines, clearer picture, Design Fieldwork, design research study, development analysis break, development cycle study, Different methods, everybody votes, Faroe Islands, field guide, fieldwork experience, Fieldwork highlights, fresh look, good enough solutions, Herbert Simon, homework stimuli, in-field debriefing synthesis, interview guide, Knowledge Management, large assignment, logical sequence, Main Topics, methods interview tasks, methods-polygamist choose, networks snowball, new ones, organizational goals analytics, pain points, pain points users, Pakin Atoll, participation demonstration role-playing, Problem Formulation, project lifecycle, recruiting agency, requested solution, Small group ranking, smaller bites, Social network, social networks, Social Sciences, specific methodology requirements, Steve Portigal, tighter timeframes, Topline Report, Typical Timelines, typical user, UI, UIE, UIE Web App, Use existing ideas, Use fieldwork, UX, web app, Web App Master, Web App Master's Tour

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